Today, September 20, Disney announced the formation of the Disney Creators Lab, which will be the biggest fans into the next breakout social media stars, and in turn will promote the Mouse House on TikTok, Instagram, and YouTube.

The new Disney Creators Lab recruited 20 emerging social influencers who are passionate advocates of the entertainment industry. The 20 social media influencers will be trained on eight online seminars that will teach them how to promote the House of Mouse on social media for three-month.

The courses will address themes like branding, merchandising, creativity, and monetization. It is not a paid program, but it’s feasible that the courses will teach Disney fans how to make money from their online activities.

Disney already has a sizable social media presence, with a large number of customers contributing videos to sites like TikTok without prompting from the company, but it wants to establish a farm system that would officially pull some of these independent creators into its fold.

The Disney Creators Lab will collaborate with rising TikTok and Instagram stars with tens of thousands of followers. Melizza Black, for example, has 57,000 TikTok followers and also has a Disney-themed account.  

Black shares selfies with Disney augmented reality princess filters, shows off Disney goods, and pictures from Disney World. Conner Lundius, a Disney fan with 17,000 TikTok followers, frequently posts with Disneyland Mickey Mouse ears.

According to the Disney announcement, while stating how the program will work.  

“There are millions of content creators who share their diverse perspectives and authentic stories on social media, but need opportunities to grow.”  

“Twenty emerging creators from diverse backgrounds with truly unique content (mix of age, race, gender identity and creative disciplines) were selected to join the program. Selection was based on creative content and growth potential.” The company added.