Amazon India on Tuesday announced the launch of the ‘Delivering Smiles’ initiative, where the company will directly give, and facilitate the contribution of digital devices like mobile phones, and laptops, among students and young people from marginalized communities.

The initiative aims to bridge the digital divide in the country, increase the accessibility of digital devices for students from underprivileged communities, and empower them for a brighter future.

As part of the initiative, Amazon will directly provide 20,000 new digital devices to underprivileged young people, in partnership with over 150 large and small non-profit organizations, impact

ting over 100,000 students across India, the company said in a statement.

In addition, the company also encourages its customers to either contribute in cash on Amazon Pay or donate their old devices essentially mobile phones, and laptops, that will be refurbished and distributed to provide digital learning devices for young people, it added.

“The Covid-19 pandemic has brought to focus the stark digital divide, not only in the field of education but also in access to essential services. Amongst the most adversely affected are young people from marginalised communities,” – Manish Tiwary, Vice President, Amazon India

“Together with our customers, employees and partners, we aim to bridge the gap by enabling young people with digital devices for continued access to online education and essential services for their families,” he added.

Cash contribution from customers is enabled by a partnership between Amazon Pay and GiveIndia. Proceeds from the contribution will be used for purchasing new devices, data cards, and digital accessories for students.

Old mobiles that customers contribute will be picked up by Cashify, Amazon’s partner in this initiative, who will refurbish it and donate to Goonj, a nonprofit organization working in the field of sustainable material giving, the company said.