If you’re a new business, you’ll need to make sure your marketing plan is one that will make an impact immediately, however, with a modest budget. I’m sure you’ve looked at a variety of methods of marketing using social media. If you’re currently reading this article, then most likely, you’ve considered working with social media influencers. Read on to discover the reasons why this kind of campaign is perfect for your new venture.
The advantages of influencer marketing
Influencer marketing isn’t exactly an old thing. In an analysis conducted by Marketing Hub, an Influencer Marketing Hub, results showed that 90 percent of people believe it is a successful type of advertising. Large and small companies have benefited from this for years, and we’ve seen an increasing proportion of marketing budgets going toward campaigns. In particular, companies have seen a remarkable return on investment as influencer marketing campaigns are relatively low-cost yet get great outcomes. You can consider hiring Instagram influencers, YouTubers, TikTok creators, or Twitch streamers. Here are some of the major benefits your startup could benefit from working with influencers on whatever platform.
1. Improve brand recognition
One of the most significant advantages of influencer marketing is that it allows you to boost brand recognition. This is usually the goal of start-ups, and influencers are a great way to achieve the goal. Working with multiple micro and nano influencers, your brand and product can be presented to various groups in various categories and locations that you prefer.
2. Create more content
The creation of content requires investment in time and effort. When you work with influencers, you’ll get a huge boost in the creation of new content as well as re-sharing of content. Since it is the profession of an influencer it is common for quality content to be produced that you can post on your company’s social media sites.
3. Get a larger audience
If you’re not aware of it, we highly suggest using micro and nano influencers for an initial step in your business. In this way, an even larger audience is accessible by choosing influencers from various types. And their content is displayed to a wide range of people.
4. Direct your message to your intended public
Before you begin your campaign, it is crucial that you’ve defined your objectives and identified the audience you want to reach. In this regard, it is possible to search for influencers with an audience directly linked to your brand’s target audience. In this way, you can reach an audience of people who will likely be attracted to your product.
5. Create trust and build loyalty
Influencers who work with brands build trust and loyalty to your brand. If you decide to go with long-term partnerships, your customers will continue to be able to see your brand advertised by their favorite influencers. The trust they have in the influencer will influence how they represent your brand after getting to know a celebrity’s content.
Ideas for content
You’ve probably come across an array of promotional posts through social networks and are trying to choose the most effective for your company. Instagram is widely regarded as the most influential platform. As it has 70% of companies, make use of Instagram to promote their influencer campaigns because of its high-quality visuals.
Influencers on Instagram can be involved in various promotional content ideas, including giveaways, unboxings, contest reviews, tutorials, and reviews, among others. These are the channels to look at for content to publish through:
- Posts – the primary media format that is used on Instagram has typically utilized for posting visually appealing photos and videos displayed on the influencer’s page for an indefinite period.
- Stories are generally available 24 hours a day and a less expensive alternative. They are often viewed as an alternative to a more ‘forced’ type of advertising, usually employing CTA’s.
- IG Live – is generally used to provide authentic content. Influencers participate in Q&As, live unboxings, and first impressions.
- IGTV is used for longer-length video content. Reviews will require detailed descriptions, tutorials, demonstrations, and tutorials.
- Reels This is the latest feature on Instagram. It is directly competing with TikTok by providing short videos, such as before and after shots, quick step-by-step recipes, and more.
With these various media forms, influencers are able to assist in achieving your goals for your business with the type of content they publish. For instance, if you are an ecommerce site, you can offer the influencers a discount coupon which they can get a portion of the commission. In this way, they can publish all kinds of content and include their discount code in the caption which encourages followers to utilize the discount code to receive cashback on their purchase. Take a look at our writing tips to create the best-branded content on Instagram to get additional ideas!
Locating influential individuals
An influencer marketing platform is an excellent way to ensure that you’re searching for influencers with an audience that matches your brand’s. Use filters to narrow your search and ensure that you can get your desired public.
You can then analyze influencer profiles to learn about their demographics, interests, and authenticity metrics. This is an essential measure to ensure that you’re not advertising to people who are disinterested in your brand or perhaps people who are fake.
After you’ve found some influencers you’re keen to work with you’ll be able to create an agenda for the campaign to evaluate their performance side-by-side. It’s also great that you can set up multiple campaigns in place at the same time and keep your information organized all in one spot.
What to be on the lookout for
In analyzing the profiles of influencers, there are some essential points to consider, and that’s why it’s so efficient to make use of the influencer marketing platform. Followers’ number isn’t the most crucial aspect to consider in this case. Instead, you should focus on the engagement rate and other metrics.
A large engagement rate like you can see below, indicates that followers of the influencer are engaging with their content because they are interested in the content being shared. This could lead to higher conversions.
It’s easy to think it’s the case that someone who is an influencer would be the perfect match since they are compatible with your specific target group. But, that doesn’t suggest that followers are too. Be sure to check their location, age, gender, and other preferences. A person who is 21 and lives in the US might actually be a target audience who are between the ages of 35 and 45 and are living in Spain!
If you’ve made it to this point, some of your questions regarding influencer marketing will be answered. It’s really simple. However, in order to ensure you’re running the most successful campaign, you must be aware of your objectives and conduct a lot of research. The use of social media is going to grow in the next decade and, with it, the increase in influencer marketing. We would recommend starting your first marketing campaign as soon as possible rather than later!