Trending

Stories

Big Tech Must Address Risks With Targeted Online Ads: UK Watchdog

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

WP Rocket - WordPress Caching Plugin

Must Read

Technologies used in online advertising, and the way they are deployed, have the potential to be highly privacy-intrusive. New digital initiatives by tech giants must address the risks that adtech poses and take account of data protection requirements from the outset, UK Information Commissioner Elizabeth Denham has said.

Since 2019, the industry has developed several initiatives that seek to address the risks adtech poses and shift towards less intrusive tracking and profiling practices.

Also Read

These include proposals from Google and other market participants to phase out the use of “third party cookies” and other forms of cross-site tracking and replace them with alternatives.

“The proposals from both Google and other market participants are not yet fully realized. There is a window of opportunity for proposal developers to reflect on genuinely applying for data protection by design approach,” Denham said in an opinion.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

The Commissioner expects any proposal to not only engineer data protection requirements by default into the design of the initiative but also offer users the choice of receiving adverts without tracking, profiling or targeting based on personal data. These proposals from the tech giants must “be transparent about how and why personal data is processed across the ecosystem and who is responsible for that processing”. They must also address existing privacy risks and mitigate any new privacy risks that their proposal introduces.

“User choice, consent, control, and accountability must be meaningful. First and foremost, they must be shaped around compliance with the law and consideration of individuals’ interests, rights, and freedoms,” Denham said.

The tech giants are facing immense scrutiny around targeted online advertising, data privacy, and the spread of misinformation on their respective platforms.

According to Denham, the 2019 report acknowledged that there are many issues associated with adtech. This includes the market position of so-called ‘big tech’ firms and the financial vulnerability of some online services (publishers).

One of the most significant is the proposal by Google known as the “Google Privacy Sandbox” (GPS). The GPS intends to replace the use of third-party cookies (TPCs) and other forms of cross-site tracking with alternative technologies for enabling targeted advertising (and the measurement of advertising).

However, the Commissioner reiterated that participants within the online advertising industry should not wait until proposals like the GPS reach a more stable point.

“The principles of data protection by design and by default already apply. Market participants should build these into any solution or technology they currently use to achieve their objectives. Those responsible for the processing activities must demonstrate accountability with the requirements of the law,” Denham elaborated.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Latest

Stories

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
- Advertisement -
Tesla Records Double Net Profit in 2022 India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond Google Releases New Product for India’s Merchants Indian EV Startup Unveil Two AutoBalancing Electric Scooters OPPO Find X6 Pro Images Render via Weibo Sony Develops New Tech to Reduce Noise of Image Sensors Tesla’s S & Y Models Earn Best-in-Class Cars of 2022 India Approved $320m to Promote Homegrown Payments Network Twitter Roll Out TikTok-like ‘For You’ Timeline on iOS
Nothing Phone Enters US with Beta Membership Program Finally! Apple’s VR Headset Coming this Spring Harvard Scientists Develop New Cell Therapy to Kill, and Prevent Brain Cancer HTC Vive XR Elite VR/AR Headset Now Selling for $1099 Realme 10 Launched in India with Helio G99 Gaming Chipset Twitter Data Breach Revealing User’s Private Information Instagram New Feature to Create Albums With Friend Redmi Note12 Pro Plus Launched in India