In a bid to empower its PUBG: New State players, the South Korean game developed Krafton on Friday launched a slew of collaborations and exclusive content in India.
Krafton is also teaming up with Sony Music India to bring their latest chartbuster song, “Bad Boy x Bad Girl” by Pop icon Badshah to PUBG: New State.
“This partnership marks the first of many upcoming collaborations of Indian Pop music with Krafton’s mobile battle royale title,” the company said in a statement.
“As a part of this partnership, the hit party song “Bad Boy x Bad Girl” by Badshah featuring will be used in content sponsored by Krafton, including streams, promo videos, and more,” it added.
As a part of this collaboration, Krafton will be partnering with popular rapper Raftaar. The company announced the launch of a New State Chronicles web series featuring popular Indian celebrities and influencers.
Recently, PUBG: New State crossed an impressive one-crore download on Google Play Store.
Prior to its release, the game had already garnered a whopping 40 million pre-registrations on both Google Play and Apple App Store.
Developed by PUBG Studios, PUBG: New State is a free-to-play next-generation mobile game playable in 17 different languages.