Micro-blogging site Twitter is testing a feature that would turn its in-app explore page into a TikTok-like video feed.
This feature is being tested on both Android and iOS for users in certain countries who use Twitter in English, reports TechCrunch.
“We are testing out a revamped, more personalised Explore page to make it easier for you to unwind, find new interests and see what’s happening,” a Twitter spokesperson quoted by the tech website.
The company said it is a visual-forward way of surfacing content that already exists on Twitter. It is a part of Twitter’s ongoing effort to improve personalized recommendations and discovery across the platform.
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The micro-blogging site is the latest social app to see if it can capitalize on TikTok’s rapid growth — the short-form video app surpassed one billion monthly active users this year, making it one of the fastest companies to hit that milestone, the report said.
TikTok clones like Instagram Reels, Snapchat Spotlight, and YouTube Shorts have incentivized creators to use their platforms and have grown in popularity. Even apps like Netflix, Spotify, and Reddit are experimenting with the format.