Today, the South Korean multinational electronics company LG has officially announced that it aims at inaugurating its transparent OLED technology to the European and American markets.
Recall that LG Display’s Vice President, Cao Zhouwan, had recently persisted in visiting overseas, especially in European countries, for business trips. It is believed that with these trips, he is pushing the LG Display, T-OLED, transparent organic light emitting semiconductor technology to the markets.
The T-OLED panels from LG Display are used as both windows and displays for projecting advertisements and other information. LG introduced these panels two and a half years ago, and it has since been tested on subways and tourist trains in a number of Chinese and Japanese cities, with the company hoping to broaden its market uses.
These T- OLED panels can display news and weather information, as well as information on transportation and travel websites, in addition to providing a new service for marketers. According to LG, passengers will soon be able to watch movies and sporting events.
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At the moment, the company’s focus is on Europe. Europe is a potentially big market due to its extensive and complex railway network.
For the first time in September, LG Display and Gauzy, an Israeli smart glass technology startup, collaborated to display T-OLED at the 2021 International Auto Show (IAA) in Munich.
This collaboration will improve its use in the future head-up display (HUD), which is a transparent display that allows users to see data presented on it without moving their line of sight, such as in automobiles.
Cao Zhouwan visited New York last month after the Munich Auto Show, where he spoke with potential customers in the US construction industry and refocused his efforts on construction applications. The T-OLED has reportedly been installed at Dallas Fort Worth International Airport.
According to Nomura Securities, the transparent OLED industry is relatively small in comparison to the overall OLED market. The whole OLED market is estimated to reach 41.7 billion dollars this year, with smartphones accounting for 32.7 billion dollars and televisions accounting for 4.2 billion dollars.
Nevertheless, data from the Boston Consulting Group (BCG) suggests that the global transparent OLED display industry is predicted to grow 1,000 times in this decade, from 10 million dollars this year to 10 billion dollars in 2030, owing to increased demand and a broader application scope.