Trending

Stories

Microsoft’s $69 Bn Gaming Acquisition Will Bolster Its Metaverse Plans

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

WP Rocket - WordPress Caching Plugin

Must Read

Microsoft’s acquisition of video game maker Activision Blizzard for nearly $69 billion is yet another play by the tech giant to secure its stake in the nascent Metaverse and bring more intellectual property (IP) under the Xbox and Game Pass umbrella, industry experts said on Wednesday.

In the biggest deal ever in the world of gaming, Microsoft announced acquiring Activision Blizzard, the maker of popular games like Call of Duty (CoD) and Warcraft.

Also Read

Microsoft will become the world’s third-largest gaming company by revenue when the transaction closes, behind Tencent and Sony.

According to Forrester VP, Research Director Mike Proulx, the company announced its vision for a Metaverse tech stack in May.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

“The acquisition of Activision Blizzard further expands their gaming footprint across PC, consoles, and mobile,” he told IANS.

What this means is that Microsoft is now holding an ever-increasing number of important cards in the developing metaverse: Back-end infrastructure, devices, and a rapidly growing experience platform, Proulx noted.

Following on the 2014 acquisitions of Mojang (makers of Minecraft) and the 2021 acquisition of ZeniMax Media/Bethesda (makers of Doom, Elder Scrolls, and Fallout), Activision Blizzard brings IP like Call of Duty, World of Warcraft, and Candy Crush to Microsoft’s portfolio.

Mobile is the largest segment in gaming, with nearly 95 percent of all players globally enjoying games on mobile.

The acquisition also bolsters Microsoft’s Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers.

“Microsoft and Xbox already have Xbox Game Studios, which in themselves have some really impressive IP (in addition to what’s mentioned above, Forzia, Halo, Age of Empires, and Gears of War are part of their portfolio), and more under that umbrella now as well,” said Forrester analyst Will McKeon-White.

Neil Shah, Vice President, Research at Counterpoint, said that it is a huge step for Microsoft to boost its position in the world of gaming.

“Content is king and with this, Microsoft becomes one of the largest gaming content producers in the world — ready to harness Azure Cloud, Xbox and Cloud gaming capabilities. It is a natural extension for the company towards its XR (Extended Reality) and Metaverse plans,” Shah said.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Latest

Stories

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
- Advertisement -
India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond Google Releases New Product for India’s Merchants Indian EV Startup Unveil Two AutoBalancing Electric Scooters OPPO Find X6 Pro Images Render via Weibo Sony Develops New Tech to Reduce Noise of Image Sensors Tesla’s S & Y Models Earn Best-in-Class Cars of 2022 India Approved $320m to Promote Homegrown Payments Network Twitter Roll Out TikTok-like ‘For You’ Timeline on iOS Nothing Phone Enters US with Beta Membership Program
Finally! Apple’s VR Headset Coming this Spring Harvard Scientists Develop New Cell Therapy to Kill, and Prevent Brain Cancer HTC Vive XR Elite VR/AR Headset Now Selling for $1099 Realme 10 Launched in India with Helio G99 Gaming Chipset Twitter Data Breach Revealing User’s Private Information Instagram New Feature to Create Albums With Friend Redmi Note12 Pro Plus Launched in India POCO C50 Launched in India