Black Friday Sale is here!

Up to

60%

off in software solutions and tools for a very limited time. Hurry up!

off in software solutions. Hurry up!

Latest

Stories

Spotify Global Music Streaming Market Share is Going Down

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

Must Read

Swedish streaming giant Spotify still leads the global base of music subscribers. Still, its share in the digital service provider (DSP) streaming market has been slowly declining over the past three years, according to a new report.

In Q2 2021, Spotify owned 31 percent of the global DSP streaming market — down from 33 percent in 2020 and 34 percent in 2019.

Also Read

With Apple Music being a distant second with a 15 percent market share, and Spotify adding more subscribers in the 12 months leading up to Q2 2021 than any other single DSP, there is no risk of Spotify losing its leading position anytime soon.

But the erosion of its (Spotify’s) share is steady and persistent, according to entertainment research firm MIDiA.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

“Amazon Music once again out-performed Spotify in terms of growth (25 per cent compared to 20 per cent), but the standout success story among Western DSPs was YouTube Music, for the second successive year,” said Mark Mulligan of MIDiA.

The data revealed that the global base of music subscribers continues to grow strongly with 523.9 million music subscribers at the end of Q2 2021, which was up by 109.5 million (26.4 percent) from one year earlier.

Google was once the laggard of the space, but the launch of YouTube Music has transformed its fortunes, growing by more than 50 percent in the 12 months leading up to Q2 2021.

YouTube Music was the only Western DSP to increase global market share during this period.

However, the biggest subscriber growth came from emerging markets.

Tencent Music Entertainment (TME) and NetEase Cloud Music added 35.7 million subscribers in the 12 months leading up to Q2 2021.A

“The strong growth in subscribers holds an extra meaning going into 2022. The surge in non-DSP streaming in 2021 means that the streaming market is no longer dependent on the revenue contribution of maturing Western subscriber markets,” Mulligan informed.

Save up to 60% on OptinMonster

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
- Advertisement -