Flipkart Begins Re-commerce With Used Mobile Phones

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Domestic e-commerce platform Flipkart on Monday introduced the Sell Back Programme that offers customers a platform to sell their used mobile phones.

The Sell Back Programme launch follows Flipkart’s recent acquisition of Yaantra, an electronics recommerce company, which was initiated with a focus on creating a recommerce offering.

“With Flipkart’s Sell Back Programme, we aim to help organise this market. As the Indian consumer electronics industry witnesses rapid growth, this programme will further our efforts towards reducing the generation of e-waste which is a crucial step in creating a sustainable economy,” Prakash Sikaria, Senior Vice President and Head of Flipkart’s Growth Charter, said in a statement.

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This program will be applicable for all mobile phones, whether purchased on Flipkart or not, and will be rolled out to additional categories later this year.

Currently, the program is live across 1,700 pin codes in cities such as Delhi, Kolkata, and Patna.

Customers can visit the Flipkart app and select “Sell back” from the options in the bottom bar. One can assess the mobile phone’s value by answering 3 simple questions.

Post customer confirmation, a Flipkart executive will pick up the product from their doorstep within 48 hours. Post verification, Flipkart voucher to be issued within a few hours, as per the confirmed sell back value.

Founded in 2013 by Jayant Jha, Ankit Saraf, and Anmol Gupta, Yaantra repairs and sells refurbished consumer tech products such as smartphones and laptops.

The re-commerce market in India is growing at a rapid pace.

However, the Indian smartphone refurbishment market is largely unorganized and fragmented, which has posed trust and convenience issues for end consumers.

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