More than 70 Percent of Consumers are Against FB’s Owning of Metaverse Data

More than seven in 10 consumers are worried about Meta owning the metaverse data.

According to the US-based Advokate Group, more than 77 percent of those interested in joining a metaverse are worried about Facebook owning the data.

An overwhelming 87 percent would prefer a metaverse on the decentralized blockchain.

This sentiment was even more pronounced among Gen Z respondents, who were 10 per cent more likely to prefer a blockchain metaverse than their millennial counterparts, – the findings showed.

Facebook is leading metaverse efforts, announcing $10 billion in building the next-generation augmented reality or virtual reality technology.

Metaverse is defined as a collective virtual shared space created by the convergence of virtually enhanced physical and digital reality.

It is persistent, providing enhanced immersive experiences and device-independent and accessible through any type of device, from tablets to head-mounted displays.

According to the report, the top activity consumers are pursuing in the metaverse is gaming, followed closely by socializing with friends.

A more distant third was work-related activities and then attending concerts. More than half (55 percent) expect to spend three or more hours a day in a metaverse.

Shockingly, 11 percent would play seven more hours a day and 87 percent would switch to full-time gaming if they could get paid.

“The future of the internet is an immersive metaverse with a variety of thrilling and fun play-to-earn games,” said Gordon Kwok, CEO, and Founder of Advokate Group.

“Gamers and consumers are yearning for a digital space where they can play exciting games, socialise with friends and create and customise non-fungible tokens (NFTs).”

Many believe metaverses will take time to become mainstream. One in five (20 percent) believe they will be mainstream in 1-2 years while nearly half (49 percent) believe it will take 3-6 years.

The report mentioned that play-to-earn was a major interest of those surveyed, as 93 percent would play games more if they could make minimum wage playing.