Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News
Whatsapp

Spotify Paid $200mn for Joe Rogan’s Podcast: Report

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Swedish audio streaming platform Spotify reportedly paid $200 million for the exclusive streaming rights to “The Joe Rogan Experience,” double what has been previously reported.

According to The New York Times, the three-and-a-half-year deal is worth at least $200 million, more than Spotify paid to buy major podcast production companies Gimlet Media and The Ringer.

Spotify announced its exclusive deal with the world’s top podcaster two years ago, in May 2020, but didn’t reveal the value of the contract.

“The Joe Rogan Experience” is Spotify’s biggest podcast in the US and 92 other markets.

The streaming company recently reported 406 million monthly active users in Q4, up from 381 million from the previous quarter. The ad-supported revenue accounted for a record 15 percent of total revenues in Q4.

Rogan has been a controversial figure ever since Spotify inked its exclusive deal with him, given his friendliness with several right-wing personalities he has hosted on ‘The Joe Rogan Experience.

The latest controversy over Covid misinformation on Rogan’s podcast has gone beyond the low-level boil that previously accompanied outrage over his show.

The current boycott was started by Neil Young, who demanded that Spotify pull his songs or drop Rogan’s podcast two weeks ago. Young has been followed by a few other artists and creators.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.

Recomended

Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic