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As quick grocery delivery under the 10-15 minutes time period becomes the new growth arena globally, India’s quick commerce market is all set to witness 15 times growth by 2025, reaching a market size of nearly $5.5 billion, a new report showed on Thursday.

The total addressable market for quick commerce in India stands at $45 billion. Urban areas are driving this market on the back of mid-high-income households, according to Bengaluru-based market research firm RedSeer.

India has laid the foundation for a well-positioned market for quick commerce adoption. The growing online population and an increasing preference for online shopping over brick-and-mortar shopping is enabling this market to grow rapidly, – Abhishek Gupta, Engagement Manager, RedSeer.

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Quick commerce is fundamentally changing consumer purchase behavior and the grocery retail market by providing faster delivery options (in as little as 10 minutes) and a more convenience-driven shopping experience.

“Quick commerce is satisfying the latent needs of its customers in a way that traditional commerce never could,” the report said.

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It gives people exactly what they want, when they want it, without forcing them to wait days or weeks for delivery.

The convenience and speed of quick commerce is a key reason why customers love it and why the segment is only bound to soar upwards, the report added.

Over the last two years, quick commerce has seen a significant uptake in urban areas, with major cities such as Bengaluru, Chennai, and New Delhi enjoying most of the offerings.

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