Workbounce Raises $2.7M From Index Ventures for Sales Teams

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Yusuf Balogun
Yusuf Balogun
Yusuf is an aspiring Journalist and Health law expert with a special focus on technology innovations. He is a writer at Right for Education, Libertist Centre for Education, Qwenu, and Editor at Gamji Press, UDUS.

In recent times, selling commercial products has become quite difficult, and the epidemic hasn’t made things any easier. Sales teams are frequently inhibited by the challenges of establishing trust in their product, particularly in a hybrid world where many interactions are virtual. Highspot, Seismic, and Showpad are examples of legacy sales tools from different periods.

However, Workbounce, based in the United Kingdom, believes it has the answer by allowing salespeople to search through vast amounts of knowledge on difficult products for the answers they need to close purchases.

It accomplishes this by being platform agnostic and linking to Google Drive, Slack, and Notion, among other services. It’s a ‘Google meets Slack’ platform for sales teams, according to the business.

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Index Ventures and a group of angel investors have already invested $2.7 million in the company. The money has arrived on time. 

According to Crunchbase, investment in sales enablement technologies has increased 22 times in the last five years, from $21 million in 2017 to $477 million in 2021.

Workbounce claims to act as a single point of entry to all the different knowledge hubs that sales teams use. It was founded in early 2021 by Rowan Bailey and Adam Smith (who were among the first hires at employee feedback company Peakon, which was acquired by Workday for $700 million in March 2021).

Speaking on businesses-customers relationship, Adam Smith, the Co-Founder, and CEO in a statement said:

“The way businesses engage with their customers one-to-one through sales and customer service teams is changing—and it’s driven both by increasing customer expectations and shifts in the way we work,”

“The next generation of B2B relationships will be about collaboration towards solutions, not just selling products and services.” He added.

While in his own reaction Hannah Seal, Partner at Index Ventures, maintains that Workbounce’s remote-first structure is built for the post-pandemic world:

“Workbounce has the potential to become the go-to tool for accessing sales knowledge and improving B2B customer relationships,”

“As the workplace is changing, finding the right information at the right time is becoming more and more challenging. Workbounce solves this problem and helps sales teams engage with customers and close deals,” Hannah added.

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