As marketers, you definitely know the basics of SEO. But the problem is that with the growing competition in the digital marketing field, the basic skills aren’t just enough.
You have to have some advanced tricks up your sleeves if you really want to be on the top of the game. So what are those tricks that will help you beat your competitors and secure yourself a top position in search results?
If you aren’t sure what they are, this post is for you. In the following section, we’ll discuss some of the most advanced SEO techniques that you should definitely follow in 2022.
So let’s get started.
1. Earn Authority Backlinks
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Ranking in Google’s top search results isn’t as easy as you think. After all, it’s not all about keyword research and on-page optimization. You also have to be in the good books of Google to appear in search results.
So how do you do that? The easiest way to gain Google’s trust is to collect votes of confidence from other websites in the form of backlinks.
When a website links back to your content, Google considers your website to be a credible source of information that’s worthy of being linked to. The more backlinks you gain, the better your position is in the eyes of Google.
But not every link you get gets counted. Only those links that come from a credible website will get counted by Google. So make sure to do your best to earn some quality backlinks if you want to gain authority.
There are various ways of doing that. You can collaborate with other bloggers for a link exchange opportunity, look for guest posting options in relevant publications, etc.
What is more, you can hire a dedicated linkbuilding expert who can not only analyze your competitor’s backlink profiles in order to find out new opportunities to boost your SEO rank but also can develop your personal link-building strategy, that will be able to optimize your links and rise your website search engine rankings to a new level. That can definitely change your company`s requirements quickly.
Such opportunities will not only help you earn backlinks but will also help build brand awareness and attract relevant leads to your website.
2. Optimize for Related Searches
Another brilliant and advanced SEO technique is to optimize your content for related searches. If you don’t know what a related search is, scroll down your screen when you’re doing a Google search.
You’ll find a section called Related Searches. In this section, you’ll find the results of search queries that are related to your current query. This means people are looking for those queries too.
By optimizing your content for those keywords, you can make your content appear in the related search of Google.
Plus, it can help you appear twice for one search query. And if not, you might also have a chance of ranking prominently at the top of SERPs as an answer to one of your searcher’s queries.
3. Speed up Your Website
Another major point to consider when focusing on improving your SEO is to optimize your website for speed. People hate slow websites. It’s annoying for most users to wait for more than 2 seconds for a web page to load.
So instead of waiting, they will immediately move to another website in search of an answer to their question. This will not only make you lose a potential customer but also send a bad signal to Google.
When the user bounces off your website so quickly, Google thinks that it happened because of a bad user experience on your website.
This means a slow speed can have not just one but multiple effects on your website, which in turn can harm your SEO. If you don’t want that to happen, get started on optimizing your speed if you haven’t already.
There are various reasons why your website can be slow. It can be due to your web hosting, too many plugins on your website, unoptimized images, etc. Figure out what’s slowing down your site and fix it at the earliest.
4. Organize Content into Clusters
A very effective and advanced SEO Technique is to cluster your content into certain themes rather than focusing on standalone keywords. For example, you can have two different pages. One can be your pillar page and another your cluster page.
Your pillar page will contain those important articles on your website that you expect to rank for a broader range of keywords. Cluster pages, on the other hand, contain those posts that are linked back to relevant pillar pages. These posts are detailed elaborations of the content covered on the pillar page.
By clustering your content, you can make your content rank better, satisfy user intent and organize your resources better for your users. This helps you attract more relevant leads and boosts your conversions as well.
So these are a few advanced SEO techniques and tips to try out to boost your search rankings. This will help you increase your organic traffic, which is very important to boost your sales and overall conversions for a more profitable business.