According to the most recent product sales figures, Microsoft’s Xbox Series of devices have already more than surpassed Xbox One’s total sales in Japan. It implies that the Xbox brand is already beginning to gain traction in Japan.
BenjiSales, a Twitter user who tracks sales, recently reported that the system has sold more than 250,000 units overall in Japan since its release. In contrast, just 114,000 Xbox One devices from the first generation were ever sold.
Furthermore, Xbox Series X and Series S have reportedly sold about 260,504 copies as of July 3, according to data made public by Famitsu. The report also estimates that over the course of its lifetime, Microsoft’s prior Xbox One console delivered about 114,831 copies.
Microsoft’s efforts to rule the next-gen market are represented by the Xbox Series X and S consoles. In several countries, particularly Japan, the Xbox console brand never really took off in terms of popularity.
Microsoft has limited options for improving the problem because Sony and Nintendo are the bottlenecks for Xbox sales in Japan.
Microsoft experimented with a wide range of marketing strategies in an effort to stand out from Japanese competitors. For instance, they once paid a couple of game designers to create additional Xbox extra features that appeal to the Japanese market. But nothing appeared to be successful.
“Thank you to everyone in Japan for selecting Xbox,” said Aaron Greenberg, general manager of Xbox game marketing, in response to the news. It will be interesting to see if Xbox can keep growing in Japan, particularly if the supply problems that have dogged this generation of consoles thus far are resolved.
These are fantastic results when viewed in context, that is when we understand the real challenge that several businesses like Microsoft have in persuading consumers. A number of factors, most notably the absence of the PS5 in shops due to the electronic elements downturn, can be attributed to the rise in Xbox purchases in Japan.
