India’s biggest logistics ekart reveals its new logo

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Yukesh Prabhu
Yukesh Prabhu
A dedicated student of Journalism with high aspiration in Reporting and content writing. A keen communicator and researcher with an expertise in content curation.

E-commerce in India is getting bigger progressively, and indubitably ekart Logistics is one of India’s most superior Logistics service providers. The firm that has expanded its supply chain with Flipkart has now emblazing with a brand new logo wrapped off today. The new logo has changed the old font style as well as the vintage idiosyncrasy nature of the logo.

The company announced the externalization of its service providing started this year for small and large businesses across the country, to assist and enhance their competitiveness while enabling them to focus on their core business. With this new way of starting, the company focuses to keep itself placed as an active enabler in supporting a quivering digital commerce ecosystem in India by providing a condescending customer experience through quality delivery and post-sales services with a help of tech-authorized logistics solutions.

The logo has a lot of things to share with the consumer and common people, it has been fastidiously crafted with immense care, the company has made certain the logo by keeping the attributes of the brand in the cupboard. Which are enhancing the businesses, and also the company has been a trustworthy partner so far, and a premium service provider to accomplish the vision of “Powering India, Powering You”.

The eKart logo shimmers even in an inky environment with its minimalistic imagery, color patterns of blue, white, and yellow, and craft work delineates the representation of speed, agility, and powering growth. The ‘e’ in the new eKart logo is a ‘design hook’, which has been showing the brand’s uniqueness. 

While speaking about the development, Mani Bhushan, Chief Business Officer at eKart, said, “eKart today is a pioneer in India’s e-commerce supply chain and logistics industry. Over the past several years, the business has evolved and transformed, keeping pace with the evolving digital economy and retail landscape in India.

It has developed a tech-enabled pan-India supply chain supported by a large infrastructure footprint. Kurt’s new brand positioning reaffirms our commitment to helping lakhs of small businesses, D2C companies, brands, and platforms to achieve scale by reaching out to millions of customers across the country. The new brand logo also depicts our vision of becoming synonymous with the growth engines of commerce in India.”

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