6 Steps to Create the Best Content for Your Next Presentation



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When it comes to crafting presentations, content is king. No matter how great your design is, your presentation holds no value if you lack great content. 

While the internet is overloaded with quintillions of information, you must be wise while picking your data. It is necessary to know what kind of information is required for your presentation – does it need stories, or should it be more data-driven? Does it require technical terms, or should it be crafted in layman’s language?

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When you’ve answered those questions, here are a few tips and tricks that will help you incorporate the best techniques for creating great content for your presentations.

Research Every Nook and Corner

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Research is the backbone for creating content – the glue that will hold your entire presentation together. While researching your topic is obviously mandatory and crucial, there are various other fields that require research as well.

Before you begin to draft your slides, you must research your audience. Here are a few questions that you must answer-

  • What are the qualifications of your audience? How much do they know about the subject?
  • Can you start with advanced content, or do you need to commence with the basics?
  • What language does your audience understand? Will they be comfortable with your language, or do they need translations on the slides as well?

Knit Stories Around the Core Topic

It doesn’t matter if you’re a beginner or a seasoned presenter; you will often come across moments of low energy during your presentation. There may be people yawning, whispering, cross-talking, or even leaving in between your presentation.

Well, an intriguing way to shatter the silence is by telling stories. You can begin by weaving short stories around the core topic. For instance, if your presentation is about marketing, you can narrate branding stories of different companies and draw parallels between their successes and failures. This will instantly capture your audience’s attention and will make your presentation much more interesting.

Harness the Power of Anecdotes

Anecdotes are one of the best tools to create a personal touch with the audience.

Here is an incident that could help you understand the above statement much better. During the COVID-19 pandemic, most of our classes were held online, and our attention spans were as limited as they could be. There was one teacher who used to begin her classes with anecdotes from her life. There were stories about her experiences with other students, some funny incidents from her teaching career, how she dealt with COVID boredom, etc. All these anecdotes instantly captivated us and kept us on our toes throughout her lessons.

The sole reason why anecdotes are one of the best ways to grasp your audience’s attention is because of their personal nature. Even though they aren’t groundbreaking stories, they establish a connection with the audience and make your content more relatable.

Incorporate Facts and Figures

The difference between a good and a great presentation is that the latter is a perfect balance of text, figures, and facts. Using mind-boggling facts in your presentation can help win over your audience. These facts can be anything – a recent survey finding, an old piece of information, or a comparison between related data.

You can include such facts and figures by creating quizzes or adding them as trivia questions. You can increase audience interaction and make your presentation more engaging by incorporating pre-designed diagrams and charts. There are various websites like 24Slides, Showeet, and Collidu offering professionally designed and creative free and premium templates for PowerPoint and Google Slides.

Throw Some Light On Real Life Examples

Do you know what inspires a layman? It is the story of yet another layman!

Well, one of the best ways to ignite the spark of inspiration among your audience is by incorporating real-life examples of people who are doing well in their fields.

For instance, let us consider that your presentation is about Entrepreneurship. You can use examples of multiple entrepreneurs who went from zero to hero, explain their stories and hardships, state their famous quotes, and motivate your audience instantly.

Wind Off With an Effective Conclusion

Your conclusion is the closure your audience will remember for a long time. There are various ways through which you can craft the best conclusion –

  • You can end your presentation with an impactful quote or a rhetorical question.
  • You can repeat the takeaway points from each slide.
  • You can seek audience feedback and conduct an effective ending interactive session.


While creating content for your presentations can seem like a burdensome task, remember that with each presentation, you will notch up your game, and your skills will get much better. Thus, it is crucial to keep your cool, strive for improvisation, and aim for perfection!

We hope these tips help you create great content for your next presentation!

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