Quick and Easy Steps on How to Find the Perfect Name for your Company

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Every day, customers come across thousands of ads from different businesses while browsing the internet. But most often can’t identify how many of those brands they recall precisely. And there is a reason that you could not find a perfect name for your company.

Due to the overwhelming number of companies aiming to get their attention, it is easy for a brand’s name and advertisements to be lost in the noise or seen as generic and not worth a try.

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But realize that the first and most crucial component of your business’s identification is its name. And because your business name is so vital, there’s a range of ways to get one, either by employing a name generator for companies, naming agencies, or brainstorming.

And while these methods are entirely dedicated to assisting entrepreneurs in finding the right name for their business, the process is usually complicated.

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That’s why we at Squadhelp, after having helped over 35,000 businesses find good names, would love to show you four exact techniques that enabled us to achieve such fantastic success.

1. Recognize Your Brand

The name of your brand is the foundation of its identity and personality. And as a result, while finding a name, you can’t afford to disregard the brand image you want your company to have.

As an entrepreneur, you must understand that your business is your service, but your brand identity is how your customers engage with and perceive your firm. Therefore, spend time investigating and learning everything about the kind of brand identity you want your brand to have.

Now let’s consider Sephora as an example. Looking at this name, we can see that it communicates a high-end, glamorous, and luxurious tone. Sephora is an appealing name that works remarkably well because it reflects its brand values perfectly.

A tech business like Apple or HP could not be named in the same way since the name would not adequately represent who they are or the niche their business is in.

As a result, having a good brand image and keeping your company’s brand in mind is the first necessity for successfully giving your business a perfect name.

2. Start Brainstorming

This is the exciting part, where you get to put all your previously gathered brand knowledge to work! Gather a team (if you can) and let your combined creativity go wild as you come up with fun, catchy, and exciting names.

Now, there is no need for analysis throughout the brainstorming process. So, at this point, avoid the impulse to critically review any names you find or make. Simply focus on turning on your imagination and allowing it to flow.

Don’t be hesitant to take note of any names you’re not sure of while you brainstorm. In fact, we recommend that you keep a record of every unusual name you come up with. You’d never know what you might make of them.

Here are some essential tools to help you brainstorm more effectively.

  • Thesaurus
  • Industry jargon
  • Company name generator
  • Rhymes
  • Color-related words

Make it a goal to have at least 200 potential brand names before the brainstorming session ends. This will provide you with a bunch of resources to work with when you move on to trimming the list to get the best ones.

3. Choose a Name for your Company

Your next step will be to match the names you’ve gotten so far with your brand’s tone and value proposition. Prepare a simple brief detailing your desired tone and brand identity and present it to your naming team.

The names you’ve chosen should then be evaluated based on how effectively they reflect the spirit of your brand, how they sound and appear on various media, including social and print media, and how enthusiastic you and your team are about them.

Get input from your team on each name you’ve proposed and assess whether or not it’s memorable and catchy. By the conclusion of this step, you should have less than ten names that perfectly embody your business.

For example, if you want to be perceived as a practical brand, keep overly emotional names to a minimum. However, this shouldn’t prevent you from sampling names within other categories. For instance, even if your brand requires an uncomplicated and solution-oriented name, you could go for alternate spellings like Lyft or short, lively names like Zoom.

4. Time for Validation

If you followed the steps above, you would have only a handful of names from which you could pick the perfect business name to represent your company.

However, before you can begin the celebrations, you must validate your name to ensure that your best name satisfies a few critical checks.

Validation can help you determine whether your final company name options are viable. And you can begin validating by:

  • Acquiring Feedback From Your Target Market: Obtaining feedback from a sample of your target market is an important way of testing and verifying if customers would love your chosen name. This check is especially vital if you intend to conduct business online.

As a result, any name you choose must appeal to your target customers. You can get input from friends, family, or even strangers.

Collect as much input as possible, either by physical surveys or by organizing a poll on the social media site where your target audience is located.

The brand name your target audience prefers might not be different from your most preferred name, so make sure you separate your emotions from the names throughout the process.

Also, put the name through a language test to confirm that it can be easily spoken and does not have an objectionable meaning in a foreign language.

  • Examining its Domain Availability: Every business needs an easily accessible website. As a result, check if the exact match domain for your selected name is available. If you cannot get a ‘.com’ domain, you can use the ‘.co,’ ‘.us,’ or ‘.io’ extensions.
  • Trademarking: While securing your name with the USPTO may appear time-consuming and demanding, trademarking your name with the will save you a lot of trouble in the future by saving you from brand-related legal problems.

Trademarking is as critical as it sounds and shouldn’t be taken lightly. Seek the advice of an excellent legal counsel and check the trademark status of the name. Avoiding this step could result in future legal issues for your company.


Your brand name has the power to boost sales and have a positive financial impact on your venture. Getting a solid business name can positively alter the future of your business, so be careful to choose a great name that fits the personality and tone of your company, appeals to your target audience, and sets the groundwork for further growth.

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