Online game platform Roblox is set to revolutionize creation on its platform through generative AI to enable every user to be a creator. It acknowledges the dramatic acceleration in AI tools’ effectiveness for every day content creation.
In a blog post, Roblox said generative AI has the capability to capture the creator’s intent, provide a range of digital editing capabilities, help create the content, and allow for fast iteration point. “However, these off-the-shelf AI systems are not integrated with our platform and the often do not produce “Roblox ready” output that requires substantial follow on work from a creator.”
The platform sees an incredible opportunity to build generative AI tools and APIs focused on Roblox. As such, it is testing two different implementations of generative AI – to create virtual materials based on a natural language prompt and another that can create code based on text inputs. These implementations will be rolled out in coming weeks.
Daniel Sturman, Roblox CTO, outlined in the blog that some creators know how to code, but many have limited experience creating high-fidelity 3D models. “Others may be more experienced with model design, but less experienced with code. In both cases, we see a future in which even a beginner can get a running head start as they look to bring their imagination to life in a Roblox experience.”
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Roblox sees generative AI tools being applicable to different creative processes. “What we have already started to see through internal prototypes is that specialized generative AI tools can not only accelerate creator productivity, but can significantly drop the technical skill needed to bring ideas to life,” Sturman said. It involves unique technical challenges as the platform tackles the ability to generate 3D models with event handlers, an animation rig, and physical properties
The executive believes many experiences in Roblox will become creation experiences where one can create a new shirt, hat, an entire avatar, a house, or even an entire experience all from within another experience. This is where generative AI tooling comes in. It can help make creation intuitive and natural for users and be directly embedded into experiences.
Roblox’s 58.8 million daily users will be able to create unique content that can be shared across the platform.
