Trending

Stories

Chinese Online Retailer Leaves Behind Amazon and Walmart as Most Downloaded App in US

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

WP Rocket - WordPress Caching Plugin

Must Read

Temu, a new online shopping platform, has surpassed American e-commerce giants Amaz and Walmart, becoming the most downloaded app in the United States. The Boston-based online retailer made its Super Bowl debut on Sunday.

Temu, which was launched in 2022 by a US-listed parent company Pinduoduo, operates an online superstore for literally everything, from home goods and apparel to electronics. Pinduoduo is one of China’s most popular e-commerce platforms with about 900 million users. The application, since its rollout in September, has been downloaded 24 million times. It has racked up more than 11 million monthly active users.

Also Read

A major factor that pushes Temu above its competitors is its ads which are both in English and Chinese language. The online retailer, as per Meta, runs over 1,000 ads on its platforms since September.

A spokesperson for the company said consumers at Temu can shop with a sense of freedom because of the price. “Feel like you’re splurging by buying lots of stuff cheaply. A woman’s swimsuit on Temu costs just $6.50, while a pair of wireless earphones is priced at $8.50.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

An eyebrow trimmer costs 90 cents,” says a 30-second video. Abe Yousef, a senior insights analyst at Sensor Tower – an analytics firm, said US app installations for Temu in the fourth quarter of 2022 exceeded those of Amazon, Walmart and Target. “Temu soared to the top of both US app store charts in November, where the app still holds the top position now.” The analyst pointed out that the company had been particularly successful at acquiring new users by offering extremely low prices and in-app flash deals, such as 89 percent off certain limits.

Michael Felice, an associate partner at Kearney, said Temu stood out by selling products without high markups. “Temu might be exposing a white space in the market wherein brands have been producing at extreme low cost, and along the value chain there’s been so much bloated cost passed on for margin.” Felice believes American consumers might not even be ready to accept some of these price points.

But Deborah Weinswig, the CEO of Coresight Research, warned that it may be too early to tell whether Temu will be able to maintain its extremely low prices, free shipping and other perks. She highlighted that Temu aims to continue to experiment in marketing and offerings, which is possible because of its resource-rich parent company.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Latest

Stories

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
- Advertisement -
Realme C55 Launched With Mini Capsule OPPO Find X6 Pro Launched in China Apple Pay Launched in South Korea HTC VIVE Self-tracking VR Tracker Render Candela Uncovers 30-passenger Electric Ferry – P-12 Samsung Galaxy F14 5G Launching March 24 in India New Zealand Ban TikTok Over Security Concerns iPhone 15 Pro Max To Get World’s Thinnest Screen YouTube Music Get Song and Album Options Tesla Model Y Named Top-Sold EV in January
Realme C55 Launched With Mini Capsule OPPO Find X6 Pro Launched in China Apple Pay Launched in South Korea HTC VIVE Self-tracking VR Tracker Render Candela Uncovers 30-passenger Electric Ferry – P-12 Samsung Galaxy F14 5G Launching March 24 in India New Zealand Ban TikTok Over Security Concerns iPhone 15 Pro Max To Get World’s Thinnest Screen