Coca-Cola and Riot Games, the creators of League of Legends, have joined forces to introduce a special drink tailored to the gaming community. It’s called Coca-Cola Ultimate Zero Sugar and aims to capture the essence of experience points found within the game.
This unique beverage falls under Coca-Cola’s Creations line, which has previously featured collaborations with famous musicians like Marshmello and Rosalia. Coca-Cola Ultimate Zero Sugar will be available in various countries, including the United States, Canada, China, South Korea, Latin America, and Africa. Additionally, a full-sugar version will be released in the United States, Canada, and Mexico.
Coca-Cola x League of Legends collaboration brings limited edition drinks
The goal of this partnership, according to Coca-Cola, is to offer fans and players a one-of-a-kind taste experience that embodies the essence of experience points while celebrating their journey through the game. It’s a tribute to the passionate League of Legends community, whether they’re newcomers embarking on their first adventure or seasoned veterans competing globally.
Apart from the drink itself, League of Legends players will have the chance to participate in in-game missions. These missions will reward players with exclusive “Ultimate” emotes, enhancing their gaming experience even further. To amplify the collaboration, players can scan a QR code on the Coca-Cola Ultimate Zero Sugar can, which will take them to the Coca-Cola Creations Hub. There, they can access the Ultimate Emote Generator, an Instagram filter that transforms their appearance into League of Legends-style emotes.
Oana Vlad, Coca-Cola’s senior director of global strategy, expressed her excitement for the collaboration, highlighting that it allows both companies to prioritize their fans and players. “This collaboration with Riot Games allows us to continue elevating the Coca-Cola Creations platform with a brand new flavor that reinforces our shared mission,” she said.
The Coca-Cola x League of Legends collaboration brings together two globally recognized brands, catering to the enthusiastic gaming community and fans alike. With its innovative concept and exclusive rewards, Coca-Cola Ultimate Zero Sugar is set to resonate with League of Legends players, offering them a tangible connection to the gaming experience.
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