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Author at TechGenyz

Carolin Petterson

Carolin Petterson is a businesswoman and content marketer with years of experience under her belt. She has had the opportunity to contribute to a number of popular business and marketing websites.

5 creative ways you should follow to promote your startup

While it is true that marketing doesn’t bring in money and success directly, it is one of the most important factors that can help your business thrive. Running a small business, however, often means being strapped for cash for most of the time, so TV commercials and billboards are probably either out of the question […]

4 Essential entrepreneurship tips for every business owner

Entrepreneurship is perhaps the most lucrative, creative and exciting field of business a modern-day human being can get into. On the other hand, there isn’t a single school, course, or lesson that can teach you how to start a small business – the modern businessperson pretty much learns the ropes on their own, which is […]

How to promote a new startup: Know these 5 easy steps

Owning a startup is one of the best ways to start climbing up in the business world and when you look at some of the today’s most successful companies, you’ll notice they actually started as startups. This means you too can become a success story, but only if you’re willing to strive for greatness and […]

How digital marketing compares traditional marketing

Today’s world of marketing seems to be divided between digital marketing traditional marketing. Even though digital marketing hasn’t been here up until recently, it seems like more and more companies are shifting their marketing focus on the web. Still, how does digital marketing compare to traditional marketing? And if you’re running a business, should you […]