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Author at TechGenyz

Kanika Khanna

Kanika made a quick transition from being a conventional marketing specialist to social media marketing authority. She has been associated with leading companies, helping them understand the tremendous power and reach of social media marketing.

6 Common Misconceptions about Social Media Marketing

It has been proven several times over that social media is an invaluable marketing platform for businesses of all sizes and types. Yet, some marketing professionals, specifically the traditionalists, are not fully convinced that social media is the right place to launch a full-fledged marketing campaign. There are a few misconceptions about social media marketing […]

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