Lucy Manole

Lucy Manole is a creative content writer and strategist at Right Mix Marketing, an SEO-focused link building agency, She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling. You can connect with her on Twitter at @RightMixMktg.
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5 Ways to apply data science in marketing campaigns for better ROI

As per Nucleus Research, ROI for analytics and business intelligence solutions is escalating. At present, for every dollar spent, it delivers an average of $13.01, i.e., a whopping 1301% ROI. Companies that take on data-driven marketing ...
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