Michelle Rubio

Michelle Rubio has been writing for SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter, writing business blogs for various industries such as marketing, law, health and wellness, beauty, and education, particularly on product management training such as those offered by ProductSchool.com.
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How to run A/B Tests

In general, A/B testing is the method of comparing two items against each other to determine which drives better results. A lot of businesses perform A/B split testing to test hypotheses so they can make informed decisions with regards to their webs...
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