In 2017, mobile app downloads hit 178.1 billion. It’s a stunning number, but total downloads is a mere vanity metric – unless you find a way of convincing your customers to engage with your app so that they become regular users. User retention and engagement are the two key metrics that provide insights into how […]
Michelle Deery is a content writer that produces blog content for Heroic Search, a link building agency based in Tulsa. Her work has been seen in publications such as Entrepreneur Magazine. She specializes in writing content helps businesses boost their profits and sales.