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Michelle Deery is a content writer that produces blog content for Heroic Search, a link building agency based in Tulsa. Her work has been seen in publications such as Entrepreneur Magazine. She specializes in writing content helps businesses boost their profits and sales.
In 2017, mobile app downloads hit 178.1 billion. It’s a stunning number, but total downloads are a mere vanity metric – unless you find a way of convincing your customers to engage with your app so that they become regular users. User retention and engagement are the two key metrics that provide insights into how […]