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Author at TechGenyz

Michelle Deery

Michelle Deery is a content writer that produces blog content for Heroic Search, a link building agency based in Tulsa. Her work has been seen in publications such as Entrepreneur Magazine. She specializes in writing content helps businesses boost their profits and sales.

4 Strategies to increase mobile app user engagement and retention

In 2017, mobile app downloads hit 178.1 billion. It’s a stunning number, but total downloads is a mere vanity metric – unless you find a way of convincing your customers to engage with your app so that they become regular users. User retention and engagement are the two key metrics that provide insights into how […]