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Author at TechGenyz

Nishant Oommen

Nishant is a digital marketer by profession and a blogger by passion. He takes pride when people acknowledge his work and feels delighted when his work is adding value to people. Nishant thrives to stay update on topics related to the digital marketing, and technologies that are revolutionizing the world. Inbound marketing is one of Nishant’s forte. LinkedIn| Facebook | Twitter

How to effectively invest and optimize your PPC campaigns

Marketing in the digital world has become so complex, every penny spent needs to be boxed and accountable for. Mind me saying, with the creaking buzz around organic traffic dangling everywhere, the pitfalls of doing it wrong lurks in the shadows. Mostly encountered when you outsource it, or trade quality for short-term benefits. Every entrepreneur […]