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Author at TechGenyz

Nishant Maliakel Oommen

Nishant is a digital marketer by profession and blogger by passion. Nishant takes pride when it appears that his online expeditions are adding value to fellow digital nomads. Nishant is passionate about digital marketing and technologies that are revolutionizing the world. Inbound marketing is one of Nishant's forte. LinkedIn| Facebook | Twitter

Global Entrepreneurship – What changed over time?

When a world of opportunity awaits you, the best you could comprehend is to synergize a strategy that best fits the demands of a global audience. The digital wave has significantly influenced how customers interact with a business – the idea of a radically optimized technology-driven consumer market buzz around us. Better to say, we […]

How to effectively invest and optimize your PPC campaigns

Marketing in the digital world has become so complex, every penny spent needs to be boxed and accountable for. Mind me saying, with the creaking buzz around organic traffic dangling everywhere, the pitfalls of doing it wrong lurks in the shadows. Mostly encountered when you outsource it, or trade quality for short-term benefits. Every entrepreneur […]