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Author at TechGenyz

Raul Harman

Raul is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he's not enjoying football and great food, you can find him on Find Raul on:

4 ways customer engagement can help drive innovation

Nowadays, the online world provides many benefits and opportunities to various businesses. One of the main benefits is that businesses are able to better understand their customers, which helps them provide a seamless customer experience. That being said, online consumers have specific needs and demands when it comes to making purchases over the internet. Any […]

6 tech trends for boosting productivity in the workplace

Although the rise of digital and technology combined may have you believe that every modern workplace is the personification of productivity, it seems that old problems still persist in the new circumstances. But, now we have the technological means to keep those issues at bay, or at least keep them under excellent control when it’s […]

Top 5 mistakes entrepreneurs make when setting up a new businesses

Having an amazing idea is all it takes for some entrepreneurs to totally commit to a new business venture completely, without previous planning or preparation. Naturally, when that happens, they make mistakes; sometimes lots of mistakes. This is why young entrepreneurs need to stop themselves from getting carried away and learn how to control their […]

How is cloud technology going green?

Cloud computing has helped numerous businesses in their efforts to become environmentally-friendly by reducing the number of consumables they use, such as printing paper and ink. Although CEO’s have credited cloud technology for saving their companies, some experts argue that it is consuming too much electrical power. Which begs the question, can the cloud really […]

Expert Insights: 5 Predictions for technology in 2020

Each year, technological innovations continue to reshape the world. Today, technology plays a vital role in our everyday lives and it helps people accomplish so much more than they could a decade ago. Nevertheless, technology continues to evolve and new and creative inventions help the human race develop further. In which direction technology will go […]

4 useful tools to improve online marketing strategies

Modern digital marketers and those described in Mad Men series have similar campaign goals. They are both trying to attract more leads, turn them into prospects and customers and make them more loyal to their brand. The only thing that changed since the Mad Men Era is the technology marketers use for achieving these goals. […]