Every time a business plans to develop an application, it usually finds itself in a state of confusion of choice between mobile applications and web applications. If you have a business, you too must have had to come across this predicament. In fact, even after a detailed paperwork on business goals, target audience and competitor […]

Big data, data Science, data analysis or analytics have become ubiquitous buzzwords in the world of business intelligence. Restricted in its nascent stage to big corporations, perhaps because of the huge resources involved, data analysis is now proving to play a big role in all kinds of businesses including small and medium businesses. Analytics is […]

“Big Data” is the term that is commonly used to refer to the application of predictive analytics, user behavior analytics or certain other advanced data analysis methods that extract value from data and seldom to a particular size of data set. In simple terminology, big data is the name given to those chunky and difficult […]

A new report from India Ratings and Research (Ind-Ra) published on Thursday shows that most telecom service providers in India have experienced a considerable decrement in their active subscriber base over the past year. There are some exceptions though with Bharti Airtel being the biggest one. Airtel has gained a massive 23 million active users […]

With the upgradation of the tech world and the increase in real-time transactions, the need for best data management had its way out. We nowadays are very closely related to concepts like cloud computing, 5G, and IoT. Latest reports reveal that today at the Telco Big Data Analytics Summit Euro 2017, hosted by Informa and […]

M-Commerce is becoming more popular as user experience gets better. Smartphone and telecoms manufacturers are creating larger screens, along with faster Wi-Fi connections and high definition resolution. Digital checkouts have been made easier to reach and navigate, and more men are turning to mobile to purchase online. Traditional spending trends are changing as dollars head […]

If you’re looking to get big wins with your digital marketing activities, get to grips with these trends for 2017. Technology is changing the way people are engaging with brands and the way brands can further personalize their content. Here are our predictions for this years’ movers and shakers in digital marketing. Big Data As […]

Facebook has launched Cross-Platform Analytics beta version in Facebook Analytics for web measurement and cross-platform metrics. The most popular social media platform connects around 1.6 billion people across the globe is adding new features in it day-by-day. The social media giant in its blog post says, 53% of people having two devices switch between them […]

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts. It’s a bit of an understatement We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike. Social media […]

It is probably safe to say that data has been used to make business decisions since the birth of a business. It is not that difficult to imagine the first human who had an animal skin to trade consider the fact it is more needed in the winter and waits until it’s colder to finally […]