Written by Rahul Bhagat 24 May, 2023
Snapchat has surpassed 200 million monthly active users in India, indicating its growing popularity in the country.
Over 120 million Indian users are engaging with content on Snapchat's stories and user-generated content tab called 'Spotlight.
Snapchat has witnessed a 3X growth in time spent on the Spotlight feature, although specific numbers were not disclosed.
Snapchat's New AI-powered Chatbot called My AI, which provides personalized recommendations for birthday gifts, trip planning, and recipes.
Snapchat users in India play with AR Lenses more than 50 billion times every month, with over 85% of users utilizing Lenses for self-expression during festive months.
Snap Inc's India arm, Snap Camera India, experienced a significant increase in profit after tax and revenue in the financial year 2021-22, indicating a positive business trajectory.