Threads App's Daily Activity Plummets 70%

Rahul Bhagat

Threads, an app owned by Meta, experienced a 70% drop in daily activity during its second week after launch, according to Sensor Tower data.

Meanwhile, Twitter's global daily activity remained stable at around 200 million during the same period.

Some media suggest that Twitter's solid foundation and content ecosystem contribute to its sustained engagement.

Content creators, including internet celebrities and celebrities, find value in Twitter's real-world extension, despite occasional negative comments.

On the other hand, Threads' attempt to create a friendlier atmosphere may be perceived as uninteresting by users.

The contrasting performance highlights the challenges faced by new social media platforms in a competitive landscape.