TikTok's AI Content Label: Transparency for Creators

TikTok introduces a new label feature for creators, emphasizing the need to label AI-generated content.

[{"selector":"#anim-387d1e0f-b6bc-4988-a0fa-9edfc0e78e1c","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b3202ce8-308e-48fc-ada3-32315522c47f","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4b880473-0739-47f3-b510-503cbc145406","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75a9559b-79f0-4059-a0fe-931b6066cb5d","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

The label makes it simpler for creators to indicate the presence of AI-made content in their posts.

[{"selector":"#anim-fff6539c-3467-490f-b07d-7b29bdc2035d","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa6a2923-4903-4b37-afc3-326c5fe5ecec","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-003d5381-ebe9-406c-a5af-ef4f72d8ec2d","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c2826f9b-034b-458b-ae98-f0f3ee97e7a9","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] White Frame Corner White Frame Corner

The "AI-generated content" toggle appears under "more options" during video uploads on TikTok.

[{"selector":"#anim-5c009f20-55b1-4e95-a6e2-af513971d51e","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad79b814-58a2-453d-95d8-ba5aff89cadc","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de8dfc8f-9ac5-4fdb-8132-d6f7ee8ec0b7","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-09ea1d65-efa6-4074-8c34-28d4512e9f5a","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] White Frame Corner White Frame Corner

TikTok's label aims to prevent content removal, with unlabelled AI-generated content subject to potential takedowns.

[{"selector":"#anim-0f6b2446-9a9d-4453-a1d5-a4f6d19a9521","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-231f3fa3-4dc3-44f2-a114-00f4185dd13f","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Frame Corner White Frame Corner

TikTok had previously banned deepfake videos in 2020 under its Community Guidelines.

[{"selector":"#anim-607e8e76-c19a-4547-ae94-38b9d24ace29","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a61e815-a22f-4760-bcb3-63e4477ae14c","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98405780-3306-497a-9080-54aeebdfdcee","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-efd57f2b-a68b-40f7-bb8d-ac01b0e30a90","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] White Frame Corner White Frame Corner

Instagram reportedly develops similar labels for AI-generated content, mirroring TikTok's approach.

[{"selector":"#anim-fccb44da-8eea-41c6-bbed-7b7cadd28b30","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdc69dad-9627-44d1-aa10-2eaab9449d72","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a81f9cc6-04d1-4c4a-99a8-841e54f9da45","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-885cdd43-a200-438a-b0c9-58d7c4d88735","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] White Frame Corner White Frame Corner