Twitter Adds “Official” to Some Accounts to Combat Impersonation
By: Yusuf Balogun
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In a bid to combat impersonation on its platform, Twitter is once again adding grey “official” labels to some prominent accounts.
“To combat impersonation, we’ve added an “Official” label to some accounts.”
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However, as we just confirmed now, at least for some accounts — including Twitter’s own, as well as big companies like Huawei, Amazon, Nike and Coca-Cola.
According to Twitter executive Esther Crawford, verified accounts will now have a label that reads “Official” beneath their username along with a grey verification checkmark.
“Not all previously verified accounts will get the ‘Official’ label and the label is not available for purchase.”