Twitter's Labeling Approach: Reducing Violations' Reach

Brush Stroke By: Rahul Bhagat

Twitter has limited the reach of over 700,000 tweets that violated its hateful conduct policy, applying a label to them indicating potential rule violations.

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[{"selector":"#anim-11fd8fa0-a049-4d63-9d89-090cbbe5ce80","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3fc6767-eefa-40e2-8bbe-4a8ff2b4d89b","keyframes":{"transform":["rotate(105deg) translate3d(0px, 134.36168%, 0) rotate(-105deg)","rotate(105deg) translate3d(0px, 0px, 0) rotate(-105deg)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Brush Stroke The label has effectively reduced the reach of these posts by 81%, significantly limiting their visibility.

Over one-third of users choose to delete their tweets after being notified of a policy violation, while only four percent appeal to the labels.

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Twitter's Labeling Approach: Reducing Violations' Reach

Twitter has limited the reach of over 700,000 tweets that violated its hateful conduct policy, applying a label to them indicating potential rule violations.

Over one-third of users choose to delete their tweets after being notified of a policy violation, while only four percent appeal to the labels.

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