Flipkart-owned Myntra is going back to the desktop version again – will re-launch its desktop site in June 2016. The fashion e-commerce site in May last year went app-only as 95% of the website’s internet traffic, and over 70% of sales were generated through mobile devices.
The company failed to meet its expectation after its ‘End of Reason sale in January. The company now plans to go back to its earlier version. India’s largest e-commerce site Flipkart May 2014, acquired online fashion retailer Myntra in an estimated Rs 2,000 crore deal.
Since then, Myntra has become one of the largest online fashion stores in the country but was criticized by users and analysts for doing an app-only business.
“We have been humble enough to realise and listen to our customers’ needs and hence, we are re-launching the desktop version on June 1. This will help us bring back customers, help women shop more on different screens and suit our newly launched furnishing and jewellery categories,”
-said Ananth Narayanan, CEO, Myntra.
The use of smartphones in online shopping has increased in recent years and is going to be a game-changer in the online e-commerce industry by 2020. According to industry analysts, as India is not fully prepared to experience app-only shopping going back to the desktop will certainly increase the customer base.