Almost all brands and marketers have leveraged influencers to create branded content for them at one point or another. And, the most common form of influencer content is sponsored posts on social media platforms like Instagram. These posts are similar to the native content that a person posts on their channel, with the only difference

It’s all about Return On Investment (ROI) nowadays (if indeed it hasn’t always been), but the rules of the game have changed. While not so long ago aggressive advertisements bombarding TV screens were all the rage, today email campaigns rule supreme. If only one thing was to be said about email, it would be that