There is a wide array of marketing campaigns that a company can choose. As such, each will determine the metric of success of the business. Over the year, digital marketing has been vital in the growth of any business—small and large. Startups and small businesses have resolved to use multiple marketing channels to acquire and […]

Anyone in the business scene will consider marketing as one of the most crucial aspects of their business, and for good reason. It’s marketing, and good marketing especially – that can not only get your company and brand to fame, but it’s marketing that helps you acquire both leads and customers. A successful marketing campaign […]

Conventional marketing tactics that are impersonal don’t interest the modern-day consumer too much these days, making leads ever harder to come by. Whether it’s just general social media ads or marketing emails, if they are not personalized or relevant, today’s consumer is very unlikely to respond.  However, despite the ineffectiveness of these conventional tactics, marketers […]

As per Nucleus Research, ROI for analytics and business intelligence solutions is escalating. At present, for every dollar spent, it delivers an average of $13.01, i.e., a whopping 1301% ROI. Companies that take on data-driven marketing are six times more likely to have an advantage over the competition and increase profitability says, Forbes. Companies can achieve huge […]

Now more than ever before, the marketing world best suits workhorses: those individuals willing to grind relentlessly, feverishly juggling tasks in an effort to eke out as much promotional potency as possible. You can easily imagine the peril of a marketer from a time gone by being transported into the modern-day – their workload retaining […]

It’s all about Return On Investment (ROI) nowadays (if indeed it hasn’t always been), but the rules of the game have changed. While not so long ago aggressive advertisements bombarding TV screens were all the rage, today email campaigns rule supreme. If only one thing was to be said about email, it would be that […]

Anyone in marketing feels the first hand that we are in a boom era of content-based marketing. Companies spend massive resources to bolster their positions on social media and search engine rankings and to find partners to back-link with. As organizations church out more and more content for users to devour, the competition has become […]

LinkedIn professional networking is one of the powerful marketing tools to boost the B2B business. It is the best platform to enhance network and connection with target audiences. This can help you to build brand awareness, maximize web traffic, and generate leads, etc. The best part of LinkedIn is that you can build a connection […]

Landing the perfect or dream job can feel like an impossible task given that there are a lot of startup companies actively looking for candidates for available tech positions, especially for young adults looking to start their careers on the right track. This is especially the case when it comes to working in technical fields where […]

With the advent of new technology, the role of the internet extends beyond just generating brand awareness. It helps businesses attract qualified leads. Some marketing channels might have dwindled in recent years, but a few have stood the test of time for way too long. This article highlights a few marketing channels for generating leads […]