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Marketing automation can increase the power of your content

Conventional marketing tactics that are impersonal don’t interest the modern-day consumer too much these days, making leads ever harder to come by. Whether it’s just general social media ads or marketing emails, if they are not personalized or relevant, today’s consumer is very unlikely to respond.  However, despite the ineffectiveness of these conventional tactics, marketers […]

5 Ways to apply data science in marketing campaigns for better ROI

As per Nucleus Research, ROI for analytics and business intelligence solutions is escalating. At present, for every dollar spent, it delivers an average of $13.01, i.e., a whopping 1301% ROI. Companies that take on data-driven marketing are six times more likely to have an advantage over the competition and increase profitability says, Forbes. Companies can achieve huge […]

4 Examples of marketing workflows you can copy and automate

Now more than ever before, the marketing world best suits workhorses: those individuals willing to grind relentlessly, feverishly juggling tasks in an effort to eke out as much promotional potency as possible. You can easily imagine the peril of a marketer from a time gone by being transported into the modern-day – their workload retaining […]

How to utilize email marketing campaigns to boost your ROI

It’s all about Return On Investment (ROI) nowadays (if indeed it hasn’t always been), but the rules of the game have changed. While not so long ago aggressive advertisements bombarding TV screens were all the rage, today email campaigns rule supreme. If only one thing was to be said about email, it would be that […]

5 Important content marketing barriers to overcome

Anyone in marketing feels the first hand that we are in a boom era of content-based marketing. Companies spend massive resources to bolster their positions on social media and search engine rankings and to find partners to back-link with. As organizations church out more and more content for users to devour, the competition has become […]

Effective LinkedIn Marketing strategies vital for your business

LinkedIn professional networking is one of the powerful marketing tools to boost the B2B business. It is the best platform to enhance network and connection with target audiences. This can help you to build brand awareness, maximize web traffic, and generate leads, etc. The best part of LinkedIn is that you can build a connection […]

Tips for Marketing yourself to land yourself into a dream tech job

Landing the perfect or dream job can feel like an impossible task given that there are a lot of startup companies actively looking for candidates for available tech positions, especially for young adults looking to start their careers on the right track. This is especially the case when it comes to working in technical fields where […]

3 Best marketing channels for generating leads online In 2019

With the advent of new technology, the role of the internet extends beyond just generating brand awareness. It helps businesses attract qualified leads. Some marketing channels might have dwindled in recent years, but a few have stood the test of time for way too long. This article highlights a few marketing channels for generating leads […]

SEO tips: The best marketing apps for eCommerce business

Are you planning to start your own eCommerce business? Starting a business and running it successfully is not as easy as it sounds, it requires a lot of efforts for managing people, constantly checking stock levels, running to the market to pay bills and more. You spent months in ordering and organizing products to develop […]

7 Strategies to drive the right traffic for more conversions and revenue

All individuals who are engaged in a web-based business always explore new ways that could help them to increase traffic to websites. A steady flow of website traffic helps them sell more products/services, build a large customer base in a short time span and expand the business venture in all directions. There is cut-throat competition […]

Ways Content Marketing helps eCommerce businesses grow

People are talking about content marketing and how it’s necessary to increase rankings, but only a few marketers will go in depth to explain other ways content marketing can help a business grow. Yes, it helps with SEO, but content can do so much more than that. It can help bring your brand to life, […]

Top 7 Secrets to qualify in a Digital Marketing Interview

You would have already had an advanced digital marketing training from home or some digital marketing training institutes. You would have already perfected your CV, would have written excellent cover letters and would have already applied for a large variety of jobs. As a result, you have received a response from the potential employer. So, […]