It’s all about Return On Investment (ROI) nowadays (if indeed it hasn’t always been), but the rules of the game have changed. While not so long ago aggressive advertisements bombarding TV screens were all the rage, today email campaigns rule supreme. If only one thing was to be said about email, it would be that […]
Anyone in marketing feels the first hand that we are in a boom era of content-based marketing. Companies spend massive resources to bolster their positions on social media and search engine rankings and to find partners to back-link with. As organizations church out more and more content for users to devour, the competition has become […]
LinkedIn professional networking is one of the powerful marketing tools to boost the B2B business. It is the best platform to enhance network and connection with target audiences. This can help you to build brand awareness, maximize web traffic, and generate leads, etc. The best part of LinkedIn is that you can build a connection […]
Landing the perfect job can feel like an impossible task, especially for young adults looking to start their careers on the right track. This is especially the case when it comes to working in technical fields where experience is critical and competition is high. So how can you set yourself apart from the sea of […]
With the advent of new technology, the role of the internet extends beyond just generating brand awareness. It helps businesses attract qualified leads. Some marketing channels might have dwindled in recent years, but a few have stood the test of time for way too long. This article highlights a few marketing channels for generating leads […]
Are you planning to start your own eCommerce business? Starting a business and running it successfully is not as easy as it sounds, it requires a lot of efforts for managing people, constantly checking stock levels, running to the market to pay bills and more. You spent months in ordering and organizing products to develop […]
All individuals who are engaged in a web-based business always explore new ways that could help them to increase traffic to websites. A steady flow of website traffic helps them sell more products/services, build a large customer base in a short time span and expand the business venture in all directions. There is cut-throat competition […]
People are talking about content marketing and how it’s necessary to increase rankings, but only a few marketers will go in depth to explain other ways content marketing can help a business grow. Yes, it helps with SEO, but content can do so much more than that. It can help bring your brand to life, […]
You would have already had an advanced digital marketing training from home or some digital marketing training institutes. You would have already perfected your CV, would have written excellent cover letters and would have already applied for a large variety of jobs. As a result, you have received a response from the potential employer. So, […]
Let’s assume that you own a business. And let’s assume that you have already picked out what your business is about and who your target audience is. You’re all set and ready to begin and you’ve already decided that an email campaign is essential. That’s a great call. In this day and age, email marketing […]
Uninspiring marketing campaigns are a dime a dozen, so it takes a brand with the chutzpah to create one that resonates with its customers. The best marketing campaigns are those with real creativity, a unique edge that eschews the tried-and-tested methods and makes them stand out from the crowd. So if you’ve lost your marketing […]
According to Social Media Today, 94% of internet marketers using influencer marketing say that it generates about 11 times more return on investment than traditional ads. That is because only 33% of consumers trust paid media ads with a whopping 90% trusting peer recommendations. Though this form of digital promotion is high performing, brands have […]
