Marketing

9 Tips to help you structure an ideal SaaS marketing team 

Building a successful SaaS marketing team is no easy task. It takes work, dedication, and, most importantly, an effective marketing strategy. But what makes it an effective marketing strategy? Well, that depends on the team you assemble. However,...

B2B cold calling: 5 Mistakes you should avoid

Cold calling refers to the solicitation of sales by businesses to customers who have never interacted with the company before. It may take the form of personal visits (door-to-door sales) or telemarketing (solicitation via phone). However, althou...

5 Product Marketing Ideas for Tech Companies

Your marketing plan is arguably the most important aspect of your business. It helps you determine who to market to, how much money you'll spend and where you'll spend it. And it's the key to achieving your financial goals. Yet many entreprene...

7 Content Marketing Ideas for 2022 (with Examples

If your company hasn’t implemented a content marketing strategy yet — well, consider this your sign. In fact, most advertising experts have already jumped on board the content marketing train. Even as far back as 2013, 60 percent of top market...

9 Ways to collect user-generated content

Did you know that individual users and not businesses create most online content? This means that most people who contact your business will be more interested in reading and watching user-generated content (UGC) than traditional promotional mate...
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