High page load time of your website have a positive impact on visitor satisfaction and lead to better search engine rankings. For the popular CMS WordPress, there are several new tools and plug-ins for WP page speed optimization. Use the following tips to improve the performance of your site.
Google Page Speed Insights – Indicator for speed
First, get an overview of the current state of your WordPress website. How fast does the website load and where can the charging process be accelerated? Answers to all questions are provided by the free Google Page Speed Insights tool. Enter your website and have a look at the evaluation. The suggestions for improvement are based on best practices, a value of 100/100 is not always possible and must not necessarily be achieved. A value of 80 is considered very good.
Tip: Install the WordPress Google Page Speed Insights for WordPress plug-in to evaluate your site.
Optimize the images for shorter loading times
Optimized images dramatically shorten the loading time.
Check, Are the images already compressed? The Optimus Image Optimizer plug-in provides a loss-free compression, you do not have to accept quality losses. After the installation, all image files are optimized in one click. The WordPress plugin will then automatically compress the following images as soon as they are uploaded. Another plus: the tool converts images to .webp format, which leads to even faster loading times.
Note: WebP images are about 26 percent smaller than comparable PNGs and up to 34 percent smaller than JPEG images.
The HTML code is minimized and you benefit from a slim and lightweight page. The developers also recommend installing the WP SuperCache or Hypercache plugins. In addition, the installation of the free WordPress Cache Enabler plugin is recommended to display the .webp image visitors created in the first step. To do this, enable the Create additional cached version for WebP image support plug-in settings.
Browser caching: Edit the .htaccess file
The .htaccess file provides various configurations for fast page loading speeds. An effective way is to enable browser caching.
With all plug-ins of KeyCDN, Gzip is already enabled for data compression. Gzip compresses the files and accelerates the loading times. Alternatively, add the following code to the .htaccess file:
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
# Browser bugs entfernen (nur für wirklich alte Browser)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0 no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
Conclusion on Page Speed optimization for WordPress
The suggestions of Google Page Speed Insights to optimize the page loading speed are now implemented. In the ideal case, you can achieve a performance score of at least 80 points. You do not have to aim at the 100/100 points rating, but little details cannot always be further improved. Also, consider the information for a better user experience.
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