Report: Google Soon to Complete Buying HTC’s Smartphone Business

Sep 8, 2017, 11:51 am

Aniruddha P.

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According to Commercial Times, the Chinese media, Google is in the final stage of negotiating regarding buying over HTC. Previously, Google owned Motorola for a short time period, within which the latter regained back its lost glory. It looks like Google intends to save another dying phone maker company, HTC.

HTC has been declining for the last two years. As per its financial report, August 2017 was the worst month for the company in 13 years. In comparison to July 2017, the last month saw a 51.5% drop in the company’s revenue. This is going to even worse because the Taiwanese company does not have any new phone recently.

Coming back to Google’s purchase, the search giant might just become a strategic partner, or entirely a buyer. Now, as per the market, Google is in need of a hardware company for keeping the rivalry against Apple alive.

Also, HTC joined hands with Google many times before. They introduced the likes of Pixel, Pixel 2, Google Nexus 1, and Nexus 9. Therefore, it looks like Google has trust in HTC’s manufacturing attributes.

On the other hand, Google’s short term taking over of Motorola was for acquiring patents. Not only that, it was also for keeping them away from rivals like Microsoft and Apple.

It isn’t yet officially confirmed that Google would buy HTC. We have to see if HTC comes up with a new phone or at least a line of Pixel. There are, in fact, rumors that HTC might target lower or mid range categories for its new phones. These could be Android Go or Android One device, and it might be so that Pixel remains as the premium line.

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