Facebook developers have rolled out support for the industry-standard glTF 2.0 file format for Facebook 3D posts today. While the initial 3D posts on Facebook would react to scroll and touch, with digital objects appearing from all sides of the screen, the new development shall help artists and creators share richer, higher-quality 3D content on Facebook from a number of compatible sources.
The glTF 2.0 compliance has ushered in support for textures, lighting, and realistic rendering techniques, bringing alive beautifully detailed artwork in textures ranging from rough to shiny, metallic to soft. To allow developers to build seamless 3D sharing into any app, Facebook has also introduced Graph API endpoints with 3D Post support that allows users to share objects or scenes directly to Facebook. Developers can also use Open Graph tag to directly share 3D content from their websites to Facebook. Artists using 3D authoring software can directly drop their 3D files to Facebook.
In the future, we envision a seamless digital world where people can share immersive experiences and objects like these across VR, AR and Facebook News Feed. To get there, we’ll work on supporting even higher quality 3D models, enabling interactive animations and bringing 3D content into the real world using AR. This is only the beginning, and we look forward to seeing the ecosystem of 3D content grow on Facebook as people, developers and artists contribute their creativity. – Facebook Developers’ official website.
3D memories captured with a Xperia XZ1 can be directly shared on Facebook using Sony’s 3D Creator app; the Oculus Medium web gallery allows 3D posts to be shared directly from the web to Facebook; and 3D modeling software, Modo, has added the ability to generate Facebook-ready files.
SQUAAAARK! New 3D models on Facebook, you say? Yes please! 😍 Have a play by dragging the below around with your finger or mouse.
A LEGO parrot, a Jurassic World dinosaur, a virtual living room from Wayfair, a handbag scanned with a Sony phone, and the new Magic Archer character in Clash Royale by Supercell are some of the interactive objects that have been shared on Facebook by using the numerous tools mentioned above.