Live Updates: COVID-19 Cases
  • World 30,789,457
    Confirmed: 30,789,457
    Active: 7,418,904
    Recovered: 22,412,653
    Death: 957,900
  • USA 6,937,322
    Confirmed: 6,937,322
    Active: 2,540,591
    Recovered: 4,193,347
    Death: 203,384
  • India 5,329,983
    Confirmed: 5,329,983
    Active: 1,018,415
    Recovered: 4,225,803
    Death: 85,765
  • Brazil 4,497,434
    Confirmed: 4,497,434
    Active: 572,438
    Recovered: 3,789,139
    Death: 135,857
  • Russia 1,097,251
    Confirmed: 1,097,251
    Active: 171,450
    Recovered: 906,462
    Death: 19,339
  • Peru 756,412
    Confirmed: 756,412
    Active: 124,334
    Recovered: 600,795
    Death: 31,283
  • Mexico 688,954
    Confirmed: 688,954
    Active: 123,959
    Recovered: 492,192
    Death: 72,803
  • Spain 659,334
    Confirmed: 659,334
    Active: 628,839
    Recovered: ?
    Death: 30,495
  • South Africa 657,627
    South Africa
    Confirmed: 657,627
    Active: 54,926
    Recovered: 586,844
    Death: 15,857
  • Chile 444,674
    Confirmed: 444,674
    Active: 14,319
    Recovered: 418,101
    Death: 12,254
  • France 428,696
    Confirmed: 428,696
    Active: 305,873
    Recovered: 91,574
    Death: 31,249
  • Iran 419,043
    Confirmed: 419,043
    Active: 37,293
    Recovered: 357,632
    Death: 24,118
  • UK 390,358
    Confirmed: 390,358
    Active: 348,599
    Recovered: ?
    Death: 41,759
  • Bangladesh 347,372
    Confirmed: 347,372
    Active: 88,073
    Recovered: 254,386
    Death: 4,913
  • Saudi Arabia 329,271
    Saudi Arabia
    Confirmed: 329,271
    Active: 15,383
    Recovered: 309,430
    Death: 4,458
  • Pakistan 305,031
    Confirmed: 305,031
    Active: 6,572
    Recovered: 292,044
    Death: 6,415
  • Turkey 299,810
    Confirmed: 299,810
    Active: 27,628
    Recovered: 264,805
    Death: 7,377
  • Italy 296,569
    Confirmed: 296,569
    Active: 43,161
    Recovered: 217,716
    Death: 35,692
  • Germany 271,672
    Confirmed: 271,672
    Active: 19,206
    Recovered: 243,000
    Death: 9,466
  • Canada 142,745
    Confirmed: 142,745
    Active: 9,362
    Recovered: 124,172
    Death: 9,211
  • Netherlands 91,934
    Confirmed: 91,934
    Active: 85,659
    Recovered: ?
    Death: 6,275
  • China 85,269
    Confirmed: 85,269
    Active: 171
    Recovered: 80,464
    Death: 4,634
  • Australia 26,885
    Confirmed: 26,885
    Active: 2,079
    Recovered: 23,962
    Death: 844
  • S. Korea 22,893
    S. Korea
    Confirmed: 22,893
    Active: 2,545
    Recovered: 19,970
    Death: 378
  • New Zealand 1,811
    New Zealand
    Confirmed: 1,811
    Active: 67
    Recovered: 1,719
    Death: 25

How to skyrocket your Facebook Ads ROI

Author at TechGenyz Facebook
Facebook Ads

At first glance, the Facebook advertising platform is a minefield for new advertisers. With thousands of different targeting options, pixels, and audiences, it can be tempting to leave it out of your marketing strategy altogether.

However, considering the enormous targeting capabilities of the platform for those who have mastered it, you would be doing yourself a disservice and miss out on some huge benefits by not getting grips with it. Check out these expert tips and tricks of the trade and you’ll be more than ready to start seeing huge ROI from your next Facebook ad campaign.

Customer Research

As a freelance social media manager, I’m often asked to optimize clients’ Facebook ad campaigns to see where they might be going wrong, and one of the most common problems I come across is a lack of targeting. With Facebook ads you have so many different ways to target customers that it’s almost suffocating, so make sure you use as many of them as you can.

Customer Research

Before diving into your ad campaign you should note down the profile of your typical or ideal customer. How old are they? What gender are they? Where are they from? What interests do they have? One idea is to take advantage of Facebook’s excellent Audience Insights tool to see which other pages your fans like, what interests they have, and which demographic they fall into. Once you’ve gathered that information, you will have a much clearer idea of what your ideal audience looks like, and how to target them.

Custom Audiences

If you don’t know the exact demographics and interests of your target audience, or you just want to try a different approach, taking advantage of Facebook’s Custom Audiences is a surefire way to get some success with Facebook advertising. This way you don’t have to think long and hard about who to target, as Facebook does most of the work for you.

After you’ve clicked ‘Create Ad’ from the Ads Manager, in the audience section of the ad set you will see ‘Custom Audiences’. From there you have two options: to create a custom audience or a lookalike one. A lookalike audience is extremely simple to do and can be very effective. It essentially chooses audience who are similar in demographics and interests to your page fans, making it a good option to advertise outside of your network without doing any extra legwork.

Alternatively, you can create a Custom Audience based on your email subscriber list, which is matched with Facebook users’ email addresses to target those same people in their News Feeds – a perfect choice if you already have a large email subscriber list.

The next best option is to install the Facebook Pixel and target users who have visited your website, or even specific pages on your website. As targeting goes, it doesn’t get much better than this.

Placement is Key

When creating your ad you should also take note of where it is going to appear. You have five options:

  • Desktop News Feed
  • Desktop Right-Hand Column
  • Mobile News Feed
  • Audience Network on Third-party Mobile Apps

Think carefully about where you want your ad to be shown before proceeding here. If you’re linking people to a website that isn’t mobile friendly, for example, then it’s probably not the best idea to display it on the Mobile News Feed, Third-party apps or even Instagram. If you do, you’ll be wasting money delivering your ad to people who will most likely close the page as soon as they land. Displaying your ad on Instagram will also mean it will be going out to a largely younger demographic, so you will have to think if this suits your brand or not. Additionally, including Instagram as a placement means you will have to produce extra pieces of creative of different dimensions, so be sure to factor in the extra time and resources this may require before going ahead.

*Confused? This just means your ad will be shown on certain third-party mobile apps that have partnered with Facebook.

Use the Right Image

Yep, it might seem obvious but an appropriate, relevant and eye-catching image or video is so important if you want a good return on your Facebook ads campaign. It should be sized 1200×628 for maximum effect and shouldn’t feature more than 20% text (for a video, this rule applies to the thumbnail that you choose). You can use Facebook’s Text Overlay Tool for help with this. If there’s more than 20% text on there then your ad will be accepted, but won’t be delivered to nearly as many people as you were hoping for. And as we just mentioned, remember that if you include Instagram as a placement then the image will need to be at least 500×500.

Having this limitation with text means you’re gonna be that little more thoughtful about the image that you use, as it’s increasingly difficult to get your post to stand out in a News Feed that is getting more crowded by the day. I’ve got a three-step process that you should always bear in mind when creating engaging posts:

1. The image/video in a post grabs people’s attention and is the thing that stops people from scrolling past your post

2. The accompanying copy helps users to decide whether to click or engage

If applicable, the content of the link is the final step of the decision-making process for social media users before going ahead or not.


Once you’ve decided who to target, selected an accompanying image and written the copy, it’s time to sit back and relax, right? Er, no! As your campaign runs you should try and keep an eye on it daily, noting down what’s working, what isn’t working and adjusting the campaign accordingly. This is something I’ve always done with Facebook advertising to make sure my clients get the best value of money possible.

Custom Audiences DemographicFor example: if your campaign is going to multiple locations, dig through the analytics provided by Facebook to ascertain where it’s performing best and concentrate more of your resources on that area. You can do this by clicking the name of the campaign in your Ads Manager, and then using the Columns drop-down menu to customize which metrics you would like to see. You can also use the Breakdown menu to see if your ad performed better on certain days, times or platforms.

You should also look to tinker with the copy and/or creative if you can’t pin down why your ad isn’t performing as hoped. Try adding some urgency to the copy as the ad runs towards its conclusion. Don’t wait until the campaign finishes to make these changes, or else you could end up wasting your hard-earned cash!