Whether you like it or not, social media has become a staple in our culture that isn’t going to be going away. Over the last several years, the use of social media has been continually evolving, advancing, and becoming more prominent in our daily lives. In fact, according to data from Hootsuite
, there are now 3.196 billion people using social media, a 13 percent increase from the previous year. Another interesting fact shows that 79 percent of college students
use at least one social media site, whereas just 60 percent of those with a high school degree or less. With this many people utilizing social media, your business can't continue to afford to ignore it in your digital marketing strategy. Here are four more reasons why posting on social media is critical to your business.
Increases Brand Recognition
Every chance that you have to increase your visibility is valuable. Your social media networks
are nothing more than new channels that your brand can utilize to share your content and voice. This will simultaneously make you easier to find and more accessible to new customers. Using social media to market will also make you more familiar and recognizable for your existing customers.
Improved Brand Loyalty
Research conducted by Texas Tech University determined that brands who engage on social media enjoy higher loyalty from their existing customers. The report concluded that companies should take full advantage of the social media tools they are provided to better connect with their audience. Developing a strategic and open social media plan can prove to be hugely influential in turning consumers into loyal brand customers.
More Opportunities to Convert
Every time you post on social media, you are given the opportunity to convert customers
. When you can build a following on social media, you’ll also have access to new customers, recent customers, and current customers, and you’ll have the opportunity to interact with all of them. For every blog post, video, image, or comment that you share on your social media networks, is a chance for someone to react, which can lead to more site visits, and eventually more conversions. Not every interaction with your brand on social media will result in a conversion, but every positive interaction does increase the likeliness that you will eventually convert the customer. Even if you have low click-through rates, the sheer number of opportunities that you gain by utilizing social media in your digital marketing strategy
Higher Brand Authority
Without social media, or help from companies like Winn Technology Group
, your inbound traffic is limited to the small group of people that are already familiar with your brand and those individuals who are searching for keywords in which you already rank. Every social media profile that you can establish is just another path that will lead potential customers to your site, and every piece of content that you create on those profiles is another opportunity to gain a new visitor. The more quality content that you can syndicate across your social media networks, the more inbound traffic that you will generate, which means more leads and more conversions for your company. The longer you wait to add social media to your digital marketing strategy, the more you have to lose. When done right, social media marketing can lead to more customers, more traffic to your site, and more conversions.