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3 Things to know about construction marketing

Mar 3, 2019, 6:33 pm

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Owning a construction company is rewarding but it can be hard to keep a consistent stream of business if you do not properly market your services. As with any business, you have to stay out in front of your target market so that you are consistently on their mind. You want your potential customers to think of your construction company first when they are in need of a project solution. This article will focus on providing you will a few things to know about marketing your construction company online.

1. Website Design

In this day and age where everyone has a smartphone and can connect to the internet in a matter of seconds, it is imperative that your company has a web presence. Without a website, you are going to miss out on a substantial amount of potential business. This is especially true as your consumer gets younger with age. The first thing that most consumers do when they are in need of a product or a service is to look it up on the internet.

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Having a website is one thing, but the design and ability to obtain useful information in a matter of seconds can make or break your opportunity to earn a new client. You may wonder if a website will be a costly investment? There are several ways to create your own website without breaking the bank. To start off, you can easily build a website on user-friendly sites such as Wix, Weebly, or Squarespace. All of these platforms are inexpensive and will offer your potential customers an opportunity to find out more about your services and what your construction company can offer them.

2. Reputation

As with any business, if you have a tarnished reputation, you will have a hard time earning new clients. Even the smallest comment about your reputation can tarnish years of hard work. The best way to avoid this is to make sure that your customers are happy. If they are not happy, do what you can to make sure that they are satisfied. With the ability to market your services online, people are quicker now than ever to jump on social media and broadcast a complaint if they are not completely happy with something. To avoid this, it is best to commit to doing the best job that you can and to ensure that your customer is always happy.

Another way to help boost your reputation is to add a feedback section to your website. Doing so will allow your potential clients to see what your loyal customers say about your work. This will also instill trust in the work that you can provide and will help you in obtaining new business.

3. SEO

SEO or search engine optimization is a critical component to drumming up business and traffic to your website. The beauty of employing construction SEO strategies to your website is that it is affordable and can begin providing a return on your investment almost instantly. SEO has the power to make your website rise to the top of the search results when a potential customer is looking for what your construction company can offer them. By editing your webpage on a consistent basis to utilize the latest in SEO strategies, you will appear higher in search results which will result in more traffic to your website.

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