LG Globally Rolls Out 2019 Premium TV Lineups

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Bhaswati Sarkar
Bhaswati Sarkar
She is a feminist pursuing a M.A. degree. She likes to lose herself in music and daydreams quite often. Travelling excites her and photography is her passion- nature is her favorite subject. Writing is cathartic for her. A happy-go-lucky kind of person, she tries to remain calm and serene through daily life.

According to an LG Newsroom post dated March 6, 2019, LG is all set to display its 2019 premium TV lineup the week onwards. This includes advanced OLED and NanoCell TVs coming with strengthened intelligent processors and technology and featuring screen sizes up to 86 inches.

Equipped with LG’s advanced second-generation α (Alpha) 9 Gen 2 intelligent processor and deep learning technology, LG’s W, E, and C series OLED TVs will incorporate, alongside a wider range of screen sizes, an upgraded AI picture and sound quality and access to an extensive database of visual information. The processor would be enabled to recognize source quality, carry out the best algorithm, perform image optimization to display a near-perfect image, and provide optimal screen brightness through ambiance analysis.

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Providing HDR experience, even in brightly lit conditions, along with “realistic, immersive audio” seem to be the goals of the new LG TVs, which can be achieved through intelligent adjustment of content to be compatible with Dolby Vision and Dolby Atmos. The α9 Gen 2 is also capable of regulating audio according to a content type, delivering neat and coherent TV dialogues and vocals. The AI is capable of adjusting audio settings to ideal levels based on the ambiance and environment – users will also be able to adjust the settings manually, of course.

Moreover, LG would become the only TV brand to provide additional hardware-less support for Apple and Amazon Alexa AI platforms with its plans to integrate them into the TV. 2019 LG TV models will receive an update to support Apple AirPlay 2 and Apple HomeKit in mid-2019 for uncomplicated and smooth video and audio content streaming and effortless connectivity to Apple smart home products. Along with this, a firmware update featuring Amazon Alexa support will be provided that would accompany the out-of-the-box Google Assistant feature built into the latest LG TV models.

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LG continues to push the boundaries of TV technological innovation, as can clearly be seen from our premium TV lineup for 2019… LG’s advanced AI technologies to improve picture and sound enrich and expand the viewing experience – Brian Kwon, president of Mobile Communications and Home Entertainment companies

The OLED TV product listings are as follows:

  • W9 (model 77/65W9)
  • E9 (model 65/55E9)
  • C9 (model 77/65/55C9)
  • B9 (model 65/55B9)
  • 8K OLED TV (model 88Z9)- the world’s first 8K OLED TV
  • NanoCell- LG’s NanoCell range for 2019 consists of 14 AI-enabled models with size variants ranging from 49” to 86”
  • LG SIGNATURE OLED TV R (model 65R9)- a “one-of-a-kind rollable” TV that had left quite an impression on audiences in 2019 CES.

LG W9 OLED TV Some exclusive 2019 OLED and NanoCell models come with HDMI 2.1 support so as to enable 4K content viewing at a 120 frames per second rate as well as a 4K high frame rate (4K HFR), along with automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).

NanoCell is LG’s most advanced LED TV that “will deliver stellar picture quality, vibrant images, accurate colors, and wider viewing angles all in a sleek package with ultra-thin bezels and in more large-screen options this year than ever before.”

LG ThinQ AI TV South Korea and the United States will be the primary countries to avail the purchase LG’s latest TV models, and they will be available in other major markets in Asia, Europe, and South America thereafter. There would be separate announcements for region-specific pricing and model availability dates later.

The company expects that the demand for LG’s OLED models, which comprise 20% of LG’s premium TV portfolio in 2019, will flourish to 3.6 million units in 2019, 7 million units in 2020 and 10 million in 2021, which would enable the company to enhance its leadership in the premium TV sector.

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