Why ignoring Etsy SEO to focus on social media is a big mistake



Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

Etsy sellers know that they need to get their store noticed. However wonderful their offerings are it’s a platform that is very competitive and is only becoming even more so.

In an attempt to ramp up the visibility of their store, however, lots of Etsy store owners make a big mistake. The first thing they worry about is  “Which social media channel should I focus on to promote my store?” It’s not that promoting on social media is a bad idea – because it’s not – but there is something more important that you need to focus on first; Etsy SEO.

Etsy SEO is a Thing?

Also Read

Most Etsy store owners are aware of the fact that Etsy SEO has its own search algorithms that determine which stores and products are displayed first in a search. Some vaguely know of a concept known as Etsy SEO. But failing to really understand it – and nor having the time to try to learn – they throw together some catchy-sounding titles and tags and hope for the best. And then convince themselves that a big Facebook blast or Pinterest campaign will make up for any SEO mistakes they might be making. Social media marketing is hard, and calls for a lot of time and effort, and is then, at best, hit or miss.

However, as any good Etsy SEO expert can tell you (yes, such people do exist) you will get far better results taking the time. And consider spending some cash on consulting with an Etsy SEO expert to get your store’s SEO basics. A lot of time in all likelihood trying to develop social media audiences from scratch is a fact and brainstorming ways to get them to your store rather than anyone else’s.

Why Bother With Etsy SEO?

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

You have great items in your store. Beautiful things that people will love once they see them. But here’s the thing, your Etsy store lives online, which means shoppers are in for a very different experience than they are in their local high street shop.

In a physical store, there are people who are literally paid just to be there to help you. Not just to take your money but to help you find the products you’ll love. They ask you questions about what you are looking for, what you like, what you don’t like and help you find what you are looking for based on your answers.

Etsy – or any other online marketplace – does not have these people. So customers are on their own. And may have a hard time trying to describe what they are looking for. Good Etsy SEO gets into the minds of these potential customers however and comes up with the keywords, and key phrases – that they would naturally use when trying to describe what they want. These keywords, for Etsy, are often long-tail keywords rather than single words, and the more descriptive the better.

For example, let’s imagine you have created a great image of a cat doing something really funny. And you have put it on a mug because people love cats and people love mugs. Great idea. Right up to the point where the only keywords you add are ‘cat mug’ or maybe ‘cat coffee mug’.

There are hundreds of cat coffee mugs on Etsy. Because, as we mentioned, it’s potentially a big market, there are a lot of cat fans out there. However, if you get a little more descriptive and go for ‘funny cat mug’ or ‘cute, funny cat mug’ those looking for such things are far more likely to find you.

Keyphrases are just a part of the puzzle though. You will also have to come up with great tags, choose the right categories, optimize your images properly and create copy that makes use of your keywords without sounding stupid and spammy.

It’s a lot of work for sure. But once it’s done, it’s done. And people can start finding your store, and if they like your stuff they will share it with their friends. So save the social media worries for now and focus on getting your Etsy SEO right and everything else will flow from there.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.



- Advertisement -
- Advertisement -

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.


- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
ChatGPT Reaches 100 Million Users in Two Months Microsoft’s Teams Get OpenAI-Based Features WhatsApp New Feature that Allows Users to Create Calling Shortcuts Instagram Working On Twitter-like Paid Verification Feature OnePlus Ace 2 Specs Exposed Online Realme GT Neo 5 Full Specs Revealed  Samsung Galaxy S23 Ultra: The New Android King Twitter To End Free API February 9
MLS Season Pass Now Available On Apple TV App Tesla To Increase Giga Shanghai EV Production to 20,000 Weekly  OpenAI Releases Tool To Detect AI-generated Text Tesla Records Double Net Profit in 2022 India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond