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What you need to know about marketing strategy trends in 2019

Author at TechGenyz Contributor
Marketing Strategy

In any business, marketing is always the best way to express the services that you offer to the public. This is one way of increasing your sales and gaining trusted customers. Different people have different approach method in marketing, which creates a healthy competition. The beginning of 2019 has been a great year for most business people.

Marketing strategies have greatly improved. This has been highly favored by the advancement of technology. Internet, which is the main key to this, has transformed the connection of business people regardless of location. Such trends are expected to rise with time, creating a larger market and which has easy access. Here is what you need to know about marketing strategy trends in 2019.

1) The invention of Artificial Intelligence

In this modern world, an improvement in methods of communication has changed, targeting more on consumer feelings to develop more interest in them. Artificial intelligence has been a major topic on how it will be of benefit to humankind.

If you are interested in marketing and advertising your brand, consider reviewing the StrawberryFrog movement strategy for more insights. In this field of marketing, it is well represented when it comes to customer services. For instance, companies that do not offer services late at night can consider artificial intelligence to provide services at any time. This is the use of robotics.

2) Online Marketing

Back in the time when technology had not fully advanced, marketing was quite complicated since people had not gathered any platform of advertising. This had lowered sales on business that was not well established. In the present day, technology has introduced the internet, which has helped businesses to market themselves in different parts of the world. This is through Social Media like Facebook, Instagram, and WhatsApp. Having such platforms, you get many audiences who are interested in your services, encouraging you to expand more.

3) Use of Influencers

Using influencers as a marketing strategy in 2019 is a great choice since it favors both you and the influencer. For instance, a budding business can create short contents regarding the service they offer and passing it to influencers who will help your exposure to the public. Influencers are people who have a large audience whom they can influence to perform anything of interest to the audience. This trend is being used currently by people who want to grow on social media. The more the influencer has a large audience, the higher the chances of you being well exposed.

4) They Encourage Human Marketing

Besides using technology to market yourself, making face-to-face communication with the client is always the best way. Here, you can convince them of how valuable your service is to them. This is achieved by having a clear understanding of the person you are conversing with to make a good connection. This is the kind of trend that helps people to be familiarized with what they are signing to avoid regrets in the future. Once you apply this method together with online marketing, you can be sure of the remarkable results for your company.

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