This is the most exceptional tech year as so many grand things are happening around web design in areas of user interface (UI) and user experience (UX) design.
Today, the majority of web designers are coming up with innovative industry-defining trends. But if you are a beginner in this field then firstly it is crucial for you to understand in short – what is web designing? In simple words – web design is a web development process for creating a website that involves key factors like web layout, user interface, navigation, and other visual imagery to design the website to be more user-friendly as well as visually appealing.
Now here the question is – what does a web designer or web design agency like Ramotion do? The work of the website designer is to plan, create, and update your website. The web designer also takes care of information structure, user interface (UI), architecture, navigation, layout, colors, contrasts, fonts, icons, and logo design of the website. To build a winning design, web designers must have to think first about their audience, the purpose of the site, and the visual appeal of the design.
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Does web design affect your business?
In the digital era, effective website design is an important part of the growth of your business’s online presence. There are many reasons why a well-designed website will attract your ideal customers, and improve your company’s online presence and build trustworthiness.
According to a recent report, more than 92 percent of consumers visit a brand’s website for the first time to know more about their products and services than to make make a purchase.
Enhancing your company’s website design can be very beneficial to the overall success of your business by building brand awareness, and attracting new customers. It’s essential to stay up-to-date with the latest website design trends as website design technology is evolving quickly. You must check periodically that your business website does not look outdated compared with your competitors’. But bear in mind that merely having a website would not guarantee an increase in customer traffic and conversion.
These are some of the most effective website design tips to guide you along:
#1 Experimental navigations
Navigation is the primary aspect of web design as a navigation menu is one such design element that guides visitors throughout the site. It is the first point of attraction on any website. The visitor should be able to rely on it, which is the primary reason why website designers should not mess around with it. That’s why mostly simple, insightful, and intuitive solutions are generally the preferred option.
But nowadays, you can come up with some experimental site navigations — for example, filter icons with hover effect, architectural sketch, brochure design, playground blues. However, when trying something creative ensure that you never put the usability of the website at risk by making unnecessary blockades for your audience. That is why any navigation menu doesn’t work out if users can’t make sense out of it.
#2 Scroll animations
Scroll Animation generates a unique, eye-catching visual effect to your website. The user activates such actions by just scrolling up or down the webpage. Animations can cover everything from a rare image/tool as well as other design to a transition among sections and ideas. Animations build a long-lasting impression while illustrating the inimitable connections you desire to express.
#3 Background videos and glitch art
Such innovative and pinnacle techniques used on several websites, giving them a modern look. Glitch art involves images being transformed with analog or digital errors alike. That is ink-like streaks, smears, or anything else that may alter the image are welcome. Background videos mostly show a repeating picture and appear more striking than its static part.
#4 Website content
When your website has more pages containing different materials, information, sometimes it becomes tedious for the readers because of lengthy paragraphs. A good web designer continually tries to make space for the content on the website where useful information has to be kept. Always try to keep your content simple, short, and filled with helpful information.
#5 Search engine optimization
A good web designer always takes care of search engine optimization (SEO) and the visibility of your site to the internet world. Most of the excellent web designers know that placing the essential information in the upper left-hand column would make it easier to search the website by search engines like Google and Bing.
#6 Break rules with flash photography
Huge typographies are trending from a more extended period, and that’s why more designers try to show their dive and creativity. Mastering typography is no doubt an art, and it is said by Picasso, learn rules like a professional and break like an artist. This is one of the best website design tips that can work as the basic building block in web designing and web development.
#7 Get attention with GIFs
Animations and GIFs show an understanding of the design and also give a sophisticated touch to the website. It is recommended to use these on particular elements like the best-selling products, sales pop-ups and many more.
The best website design tips mentioned above could help you to improve your web designing skills. And also somehow helps your business to achieve a dominant role in the industry. Your personal or commercial website is the first impression that represents your business.