The first thing to consider when starting a business is how to stand out from the competition. Your brand awareness plays a primary role in the success of your business.
As such, the public must recognize your brand identity or they will go on to the first recognizable product that they come across in your industry. The best way to achieve that is to use signage. People see signage every day.
Drive along the road, and you will see a sign directing you to the nearest gas station. In the workplace, you will see safety signs everywhere. Signage is a part of life and is essential to business owners all over the world. Continue reading to discover how premium signage can help you build and grow your local brand.
Table of Contents
1. Marketing.
The first purpose of signage is to advertise and market your company. However, not all signs will market your business. As such, you need to start your marketing strategy by understanding the best sign for you.
Outdoor signage and building wraps are an excellent way to market your brand. Currently, full printing has advanced such that you can put outdoor prints almost anywhere.
2. Entice Customers
Both outdoor and indoor signage can increase traffic to your business. However, you need to use extensive displays to entice customers to your company. Signs allow people to know that they are in the right place.
For the best results, let the sign maker put the quality of production in your sign to create an excellent first impression of your brand.
3. Directions.
Directional signs are vital whether you have a startup or a large business. Customers need to know the location of your business premises.
Without these signs, customers might get lost, and this will mean lost revenue. Directional signs are also essential for outdoor events or places that are surrounded by several buildings or entrances.
4. Recognition
Signs help people to recognize or identify a place. For example, signs help individuals to know which restrooms to use.
When it comes to brand identity, you can use a constant sign to create a recognizable image of your brand in peoples’ minds. For instance, the CocaCola Company has, over the years, used high street signs as a marketing strategy. You can also use similar signage to build brand recognition.
5. Health and Safety
You need to communicate health safety information to anybody visiting your business premises. Health and safety signs are the best way to provide that information. These signs warn about hazards or threats vital for everyone’s safety.
6. Brand Loyalty
An excellent brand logo is the backbone of every company. The logo tells the story of the company without having to speak. Your logo should also contain information that you would wish to convey to your customers.
A logo like that can become recognizable and reinforce the trust between you and the public. Visibility appeals to your customers’ subconscious since it tells them you are always available. Using signage for your company logo will play a primary role in creating brand loyalty, which is crucial for your business.
7. Personality
Signage is not all about advertising and graphics. The words you choose also matter. Even your directional signs can provide information about the nature of your brand. For instance, a restaurant in Texas can label their washrooms for “Cowboys” and “Cowgirls.” Think about the creative words you can use on your signs to convey your brand’s personality.
8. Mix
Most successful brands know that almost everyone is using signs. As such, they need to come up with a different way to use signage. Apart from the sign outside your store, you can add other temporary signs such as window decals to reinforce your first sign. Such signs are inexpensive but easy to change depending on the season, event, or promotion.
9. Refresh
Every business owner should review their brand to determine which areas to improve. Similarly, you should review your signage to see if it is still useful. A dull sign is not attractive to customers. If your sign has lost its touch, consider repainting it to make it more recognizable. You can also update your banners and other temporary signage to give your brand a fresh look.
Signage is a crucial part of your business. However, ensure that you understand the restrictions and regulations in your area. Some cities may have size limitations or other rules that you must follow. You should also be consistent with your signage to create a constant brand identity in your customer’s mind.
